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YouTube Has Removed All References To Its Original Channels Initiative

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Nov 15, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Has Removed All References To Its Original Channels Initiative (click for full article)

    by Sam Gutelle - Nov. 12, 2013

    -- Two years after it launched and 18 months after it was a focal point of YouTube's 2012 Brandcast, the YouTube Original Channels Initiative is, at least by that name, no more. The landing page of the experiment in original programming, which was once home to a list of all the YouTube funded channels, has disappeared. (It used to look like this.)


    It's hard to pinpoint exactly when YouTube stopped referencing the Initiative; I can only tell you that I tried to access it recently and it wasn't there. A follow-up Google search reveals plenty of results-but none coming directly from official YouTube sources. There's no doubt that the $100 million project (which came out to $300+ million if you include its marketing budget) has, in its original form, ceased to be.


    It's easy to form a knee-jerk reaction to this news. The Original Channels Initiative was hyped too much to simply sweep it under the rug, and many of the channels created as part of this project will never release another video (I'm particularly bummed that The NOC seems to have bit the dust.) Unlike some other recent YouTube news items, a negative response isn't particularly warranted here. In fact, the Original Channels Initiative was an important learning experience that has allowed YouTube to better support its creators.


    - See more at: http://www.tubefilter.com/2013/11/1...itiative-experiment-end/#sthash.U7Te5LkC.dpuf
     
    Last edited: Nov 15, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube, with Nielsen Rating, Could Get Millions from TV Ad Buyers ? But It Needs Premium Content | Variety (click for full article)

    Vidsite to be included in Nielsen's cross-platform measurement panel by early 2014


    by Todd Spangler - Nov. 15, 2013

    -- YouTube's global head of content Robert Kyncl has bragged that the video site reaches more U.S. viewers 18-34 than any single TV network. But it hasn't provided marketers a gauge of how YouTube ads perform in relation to Nielsen's TV ratings, the de facto currency for television.

    That's set to change. Google has agreed to have YouTube measured under Nielsen's TV-plus-online ratings service. As a result, the video site stands to pick up considerably more in business from advertisers and agencies, according to Pivotal Research analyst Brian Wieser - assuming, that is, YouTube has enough premium inventory to sell.
     
    Last edited: Nov 16, 2013

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