YouTube: Gearing up to compete with TV

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Mar 26, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

    Nov 20, 2010
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    27 Mar, 2011,
    Google's YouTube: Gearing up to compete with TV

    Soon www could stand for world wide watching. Unknown to most, YouTube-the six-year-old video-sharing website-has become the second-largest search engine in the world after Google. It gets two billion views a day, up 50% since 2009. A startup set up by three PayPal employees in 2005, YouTube was bought by Google in 2006 for $1.65 billion. Now it is gearing up to compete with TV.

    "We believe that the distinction between internet and TV viewing will fast disappear as on-demand video takes centre stage," says Gautam Anand, director, Google (Asia-Pacific Japan). YouTube is adding new streams of content and figuring new ways to make money.

    In the US it has signed up with MGM and CBS to let them upload films and TV serials with advertisements. Last year, it launched an online film rental service in the US. But online video services like Netflix, Hulu-and even Facebook-present formidable competition.

    The India journey: It has nearly 20 million unique users in India. Top hits here mirror what works globally-movies and sports. So Bollywood content dominates and cricket isn't far behind. Dabangg premiered on YouTube in India. Google says Indian content producers lead in adopting and experimenting with YouTube.

    Monetisation: Google isn't ready to disclose if YouTube is profitable yet, but the company says it will continue to offer free content and monetise the traffic to generate ad revenues. It is monetising over 2 billion video views in the US every week and has more than 1,000 partners.

    Advertisers like Samsung say YouTube's 24/7 availability, specially to office goers is a big draw. HSBC, SBI , HUL, Coca-Cola, Hero Honda, GM, Airtel and Nokia are among the advertisers on YouTube India. For now, YouTube and its rivals could hope that www will also stand for world wide wealth.



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