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YouTube Finally Launches Live Streaming Portal to Select Partners

Discussion in 'Google TV News' started by sparkyscott21, Apr 8, 2011.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    Things keep changing at YouTube and today the site announced the launch of YouTube Live, a portal to highlight the live video streams of trusted user accounts. "The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead," the company said today. "In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time."

    It's not a surprise to see YouTube go live, it's just a surprise to see it happen so soon. We've spoken with participants who have been testing the program for months and we'd heard that it wasn't going to launch for some time. We've also heard that the technology and user experience for publishers is excellent.


    While the news caught us by surprise, it's also been long expected. YouTube co-founder Steve Chen told video blogger Sarah Austin three years ago last month that live streaming was coming to the site imminently.

    "2008. We'll do it this year," Chen said at the time. "Live video is just something that we've always wanted to do, we've never had the resources to do it correctly, but now with Google, we hope to actually do it this year."

    Regardless of the long wait, YouTube is better positioned to do live streaming today than it was then; users are better equipped with bandwidth to consume it and the interviewer that got the scoop three years ago, Sarah Austin, has stuck with it and is now one of the launch partners of the new feature.

    Can live streaming video go big like recorded video has? In some ways it's a different animal; it requires different skills and a different disposition. In some cases though, live is sure to be a killer feature and YouTube is a great place to do it.

    If a record 5.3 million people watched UStream live from the rescue of the Chilean miners, how many people do you think might watch YouTube Live from the streets of Egypt or Libya? That's still a long, long way off - but today's announcement makes me inclined to imagine.

    By Marshall Kirkpatrick
    4-8-11

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  2. Rickaren

    Rickaren New Member Staff Member

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    YouTube Live Streaming Underscores Google Broadcasting Plan


    Clint Boulton
    2011-04-09



    YouTube is becoming a massively scaling broadcast platform, with YouTube Live as the latest effort to showcase original broadcast content to consumers from partners.

    YouTube April officially turned on YouTube Live, the Google video-sharing unit's bid to stream concerts, sporting events and interviews with local celebrities and the like.

    Consumers will access YouTube Live on its own Web page, and can subscribe to YouTube live-streaming partners to be notified of upcoming live streams on a customized homepage. YouTube partners in good standing will be able to access the YouTube Live streaming platform to begin broadcasting content.

    "The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead," said YouTube Product Manager Joshua Siegel in a blog post. "In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time."

    It's YouTube's broader goal that is crucial. YouTube has made its name these last 7 years with the catch-phrase "Broadcast Yourself."

    With 2 billion page views a day and many of YouTube's 500 million users uploading 35 hours of video uploaded to the Website each minute, Broadcast Yourself is gradually morphing into Broadcast Everything.

    Earlier this week, The Wall Street Journal noted that YouTube is refashioning the Website as a broadcast platform pushing original content, ideally to make the site more friendly viewing on living room televisions instead of just computer and smartphone screens.

    Specifically, the Journal said the site wants to refocus around broadcast channels for arts and sports, along with several hours of professionally produced original programming. YouTube could spend $100 million to commission low-cost content intended exclusively for the Web.

    YouTube certainly has the tools and talent in place to do this after acquiring Next New Networks in March to help its content partners shoot and package video content.

    A YouTube spokesman downplayed broadcast channel strategy as relayed by the Journal but didn't deny its ambition, noting:

    "YouTube saw incredible growth in 2010 and we're excited about the future. We are always working on updating the site and improving the general user experience and interface. We do not, however, have any plans to dramatically change the site's design in the near future."

    A source familiar with YouTube's plans said the site's unabashed goal is to evolve from users watching 15 minutes of YouTube content per day to consuming 5 hours of the site per day, boosting the site's ad-serving opportunities.

    This would indicate YouTube is gunning for many of the same viewers currently wed to conventional TV broadcast stations such as CBS, ABC and NBC, as well as cable television channels HBO, Cinemax and Showtime. Hulu, Amazon.com and Netflix are also targeting users with Web video content.

    Several signs point to the original content broadcast direction. Two years ago, YouTube announced a new destination for television shows and on YouTube, where partners like Crackle, CBS, MGM, Lionsgate, Starz show content.

    More recently, Google launched its Google TV service last fall, with YouTube touting its Leanback application on Google TV as a way to show users continuous video clips without forcing them to click a button after each video has played.

    YouTube in March also began airing "Girl Walks into a Bar," its "first feature-length film created specifically for the Internet," which people can watch free on the site's YouTube Screening Room channel.

    Now, of course, comes Live streaming, which will provide even more broadcast content for users. It's important to note that YouTube isn't producing the content the way broadcast networks and cable channels do.

    Rather, it is serving as an outlet for others to do so -- a massively scaling medium for Internet-fueled TV in the living room. YouTube will make money from this endeavor the way it always has: by serving millions of display ads against the content.
    Imagine the ad serving YouTube could do if consumers are watching 5 hours of YouTube a day. It's worked for TV broadcasters and advertisers, and YouTube wants a piece as consumers' Web-based broadcast station of choice.

     
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  3. Rickaren

    Rickaren New Member Staff Member

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    Once upon a time there was Ustream. Then came YouTube Live.


    By Christopher Dawson | April 8, 2011

    YouTube has broadcast several live events in the past, but, as they noted on the official YouTube blog, they’ve all been “one-offs”. Internet users interested in streaming live video relied on Ustream and other similar services, while larger broadcasters streamed video independently. YouTube, as one of the most popular sites on the Internet, was essentially an asynchronous tool for Lady Gaga and cute cat owners.

    Today, however, Google announced that YouTube would become a live broadcasting platform:
    Today we’re announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page (www.youtube.com/live), where you can always find the most compelling live events happening on YouTube and add events to your calendar.

    Their initial live-streamed event will begin in a few hours with a YouTube-sponsored concert series, featuring the most-viewed independent artists from the video sharing site. More interestingly, though, is the fact that this may finally become the social tool that Google has failed to create in its years trying to compete with Facebook.

    Although YouTube has featured comments on videos for some time, being able to comment and interact during a live stream takes this to a new level. Right now, aside from the so-called Digitour, the selection of live shows is relatively limited. As Google notes, they are “gradually rolling out [their] live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube.”



    As this becomes more widespread, YouTube Live stands to not only change the face of broadcast (can you say Google TV?), but also stands to change the face of social. It’s one thing to interact over static media. It’s quite another to interact (and ultimately, expect to interact) with live video.


    Given YouTube’s existing extraordinary reach, this stands to be a big deal.



    Like a really bit deal. We’ll see what happens when partners beyond the Indian Premier League cricket matches begin to go live. Because while some of the partners will be major media outlets, this has the potential to enable a new level of success for the pre-Justin Bieber’s of YouTube-land.

     

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