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YouTube Covets TV Gold With New Channels

Discussion in 'Off-Topic Discussion' started by CatfishRivers, May 1, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube covets TV gold with new channels | Reuters (click for full article)

    "May 1 (Reuters) - The cramped third-floor studio where a scarf-wearing puppet is being filmed feels more like the hive of an Internet startup than the set of a video production.Squatting behind a table on one end of the room, the show's director does double-duty as puppeteer, while colleagues outside the camera's field of view toil on Mac computers.


    Peter Furia, the director-***-puppeteer, has no formal background in acting. But with years of experience making short online videos that "went viral" on the Web, Furia and two partners have high hopes for American Hipster, a new YouTube "channel" that streams three original series every week.


    American Hipster is one of about 100 channels covering topics ranging from food to sports that YouTube is bankrolling to attract advertising dollars of the television world by getting YouTube users to adopt the habits of television viewers.


    The success of the channels will test whether YouTube, a division of Google Inc, can evolve from a popular hub for home videos into an influential player in the entertainment industry's big leagues.


    On Wednesday, YouTube will promote a new slate of original channels to big-brand advertisers in New York, hosting for the first time a splashy "upfront" event where marketers preview upcoming television shows and allocate ad dollars.


    It joins a growing crop of other Internet services, from Hulu to AOL and Yahoo, also trying to lure TV dollars to their own growing menus of online video programming. "
     
    Last edited: May 1, 2012
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  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Tuning in to TV: YouTube starting channels for female dramas, Olympics - Washington Times (click for full article)

    "YouTube is adding to its original programming by launching channels specializing in female dramas and U.S. Olympic athletes.


    The Google Inc.-owned video site announced the new channels Wednesday ahead of an upfront presentation to advertisers. YouTube has sunk more than $100 million into an ambitious project to lure audiences for longer viewings and attract advertisers with higher quality videos.


    Filmmakers Jon Avnet and Rodrigo Garcia will launch the channel Wigs, focusing on scripted dramas for women. Also new is a TeamUSA channel from the U.S. Olympic Committee that will feature content ahead of the 2012 games.


    The Tribeca Film Festival, which recently concluded its 11th annual festival, is also planning a channel. "
     
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Brandcast to Help Marketers Get the Most Out of YouTube (click for full article)

    "Google will hold their first ever upfront today, highlighting a bevy of star-packed channels and releasing exciting findings from a comprehensive study of YouTube trends.


    The online video behemoth, which shows 3 billion hours of video to over 800 million users, will be able to tell advertisers & marketers that their reach is amazing all across the world, and that studies are showing the trend of coveted age groups migrating more and more towards video.


    That said, YouTube isn't going to be content with what they have now: they expect to be streaming 25 hours of original content every day by June. "
     
    Last edited: May 3, 2012
  4. ChrisG8

    ChrisG8 Well-Known Member

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    All good news, thanks for the links.
     

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