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YouTube Could Roll Out Paid Subscriptions For Select Channels As Early As This April

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jan 29, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Could Roll Out Paid Subscription Channels This April (click for full article)

    "YouTube is about to launch a paid subscription model for a selection of channels on its video-sharing network, according to a report by AdAge.


    Sources "familiar with the plans" have told the publication that YouTube has already contacted a small number of content producers, and asked them to file applications for a new channel that viewers would need to pay a monthly subscription for.


    If true, the introduction of premium content would be a significant shift for the service, which has so far relied on pre-roll advertisments for revenue. Given that it's owned by Google though, it's safe to say that YouTube hasn't been in any danger of closing its doors anytime soon.


    When the new channels launch, sources cited by AdAge say they will charge users between $1 and $5 per month. It's also rumoured that in addition to episodic shows or content, YouTube is looking at charging for content libraries, self-help and financial advice shows, and live events using a pay-per-view model.


    The identity of the channel owners and content producers that YouTube has contacted is not yet known, although AdAge has suggested that the video service is targeting media companies with large followings, such as video game specialists Machinima, and content producers Maker Studios and Fullscreen.


    These new, paid subscription channels could launch as early as the second quarter of this year, if rumors are to be believed. One source has told AdAge that the new model will be unveiled at Digital Content NewFronts, a two week event held in April where companies such as Yahoo, Hulu, AOL and YouTube show off new, original programming."
     
    Last edited: Jan 29, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    I would love to see something like a YouTube GTV channel. Although I can see the problem in that the audience would not be very large for an exclusive GTV channel - however IMO an exclusive GTV channel that is a good "deal" with premium content and a low monthly fee would create a "buzz" for the GTV platform - and thus improve sales of GTV hardware. I think this is something that the GTV hardware partners would be glad to see.....
     

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