YouTube Complement to Google TV Update

Discussion in 'Google TV General Discussion' started by Rickaren, Oct 29, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

    Nov 20, 2010
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    Google Expands Original YouTube Programming

    ARTICLE DATE : October 29, 2011

    Looking for another reason to cut your cable cord?

    Confirming a report from two days ago, Google announced dozens of new, original content channels coming to YouTube this November, through tie-ups with major publishers, movie stars, comedians, sports associations, and more.

    "Wonderful things happen when cool technology meets great entertainment," Google wrote in a blog post published late Friday.

    Google posted a list of 66 upcoming channels, but a few that caught our eye were: "The Onion", "SoulPancake" produced by Rainn Wilson (of The Office fame, pictured left), "WWE Fan Nation", "Stan Lee's World of Heroes", "Modern Mom" with Brooke Bourke, and a Latino celebrity channel from IconicTV.

    "These channels will have something for everyone, whether you're a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven," Google wrote.

    "Our goal with this channels expansion, along with the grants and educational programs we've launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers."

    You'll be able to watch these channels on any Internet-connected device, but no doubt Google hopes you'll be streaming content through Google TV, which received a major update on Friday that integrates Android 3.1 aka Honeycomb.

    The push into original YouTube programming may be intended to address previous complaints about cable networks blocking streaming through Google TV. A Google TV spokesman declined to confirm this with my colleague Mark Hachman, but said that the top five "channels" on YouTube receive as many viewers as the top five cable networks.
    In April, the Wall Street Journal reported that Google was sinking $100 million to bring more original programming to YouTube. Over the summer, it was also rumored that Google wanted to buy Hulu to boost this effort, but a few weeks ago, HuluÂ’s owners decided to take the site off the block.


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