Yahoo May Build Its Own YouTube (aka the Googlfication of Yahoo Continues)

Yahoo may build its own YouTube (aka the Googlfication of Yahoo continues) | VentureBeat | Media | by Tom Cheredar (click for full article)

by Tom Cheredar - March 28, 2014

-- The latest example of Yahoo positioning itself to become more like Google is the company’s possible plan to launch its own streaming video service to compete with YouTube.


CEO Marissa Mayer is apparently mulling over the idea of Yahoo building its own YouTube, according to a Re/code report that cites an unnamed source familiar with the plans. The source also said Yahoo is also reaching out to big YouTube creators in hopes of poaching talent away from the world’s top video site.


If true, the move wouldn’t be entirely surprising. Yahoo tenaciously tried and failed to purchase streaming video service Dailymotion for an estimated $300 million last year, with the goal of taking on YouTube. The company also signed an exclusive deal to run Saturday Night Live content and recently beefed up its media talent by hiring broadcast news star Katie Couric.


See more at: Yahoo may build its own YouTube (aka the Googlfication of Yahoo continues) | VentureBeat | Media | by Tom Cheredar