Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus (click for full article) "Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of Hulu Plus on Google TV. The Promise I feel like I'm the last person in the world who still cares about Hulu Plus ever being offered through Google TV. I suppose I shouldn't care. It's not like I even turn Google TV on regularly. For all Google TV promised, my inexpensive little Roku box still beats Google TV hands-down. For those who don't remember, Google TV was pitched as making it easy for us to find TV content anywhere. In fact, that was one of the reasons I began covering it through our Search Engine Land sister-site. People are trying to find television content. It's a popular search activity, so this was a new way Google was delivering results. The Roadblocks Google immediately hit a roadblock when major US television networks began blocking Google TV users from reaching their content online. A little payback for those networks feeling like Google doesn't want to pay them enough for their content or doesn't do enough to stop piracy. Ironically, that type of action probably increased the chances of piracy, driving people off the more controlled platform of Google TV and into the Wild West of their web browser. All still might have been find if Hulu was made available through Google TV. Do that, and people in the US (where Google TV was targeted) could find plenty of TV content. It seemed like an ideal solution, too. Most of the same TV networks upset with Google would get income from Hulu Plus subscribers coming through Google's own device. But Hulu Plus never arrived. Today, Google TV is still waiting for it. Hulu Plus made it to Xbox. It's made it to my Samsung TV. It's made it to some Android phones and tablets. Last week, as I said, it made it to Apple TV. But Google TV? Forget it. I checked with both Hulu and Google last week for a status update. The story was the same from both. No news to share. At least we're past pretending there's some technical challenge. While We Wait: Improve TV Search? While we're waiting, here's a thought. Google TV has an excellent TV search feature that's never made it out into Google's regular search:"