The Internet opens a global marketplace to consumers, one in which they can find anything they’re looking for and compare prices easily, no matter where they live. For sellers, it provides access to a greatly expanded pool of potential customers, and the low cost of access makes it easy for individuals as well as businesses to offer goods and services. Most of the survey respondents who participated in online auctions did so only as bidders. A smaller group has participated only as sellers. Though most of the people who participate in online auctions have done so between one and ten times (65 percent), 22 percent said they had participated more than 26 times. Online auctions appeal to bidders mainly because they’re looking for bargains (43 percent), hard to find items (23 percent), or things they collect (21 percent). When survey respondents who don’t participate in online auctions were asked why, most said they simply weren’t interested (52 percent) or didn’t see anything they wanted (12 percent); few expressed concern that they would not get what they paid for as buyers (six percent) or thought that it would be too much of a hassle as sellers (three percent).