Why Google Doesn (click for full article) "Google has a problem, and we are not talking their impending turn as a Federal Pinata with the Department of Justice. Nothing the federal government could levy against Google with an anti-trust suit is anywhere near as threatening as the Like button from Facebook. Google's financial empire is built on one simple word. "Intent." However, Facebook's Like button is quickly becoming the new "Intent" engine of the web. Think about "intent" this way, if a website knows the intent of the user, they can display ads to the user that are relevant and timely. Which results in higher conversions and more money. With Google, users type their intent in the search box, multiple times daily, all year round. "