Who's Winning The Race To Replace Television? - Seeking Alpha (click for full article) From the article: "It is becoming clear that traditional cable television is being replaced by unbundled, online alternatives. A recent report estimated that as many as 425,000 Americans dropped cable and other pay TV services last quarter. Netflix (NFLX) was one of the first on the market and has just become the largest television content provider on the market. This should not be confused with most profitable. But as Netflix grows, there will be many other companies growing to compete with it. Keep an eye on Amazon.com (AMZN), Google (GOOG), Coinstar (CSTR), and Apple (AAPL) to go higher by providing television content. Netflix First and foremost, the number of subscribers who used Netflix for their primary source of television is up to 19%, an increase of 8% from the same time last year. This is a terrifying prospect for major cable TV content providers such as Viacom (VIAB) and Comcast (CMCSA). There is no doubt that companies offering traditional, legacy forms of television are being squeezed into obsolescence. However, new companies replacing the cable companies are struggling to maintain profitability. This is precisely the case with Netflix. It has seen its revenues and viewership increase while simultaneously watching its profits decrease. Unfortunately for the company, the disruption of television has come too quickly to develop a sustainable strategy. At least, it hasn't figured this out yet."