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Who's afraid of Google TV?

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Feb 17, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Thursday, February 17, 2011


    Who's afraid of Google TV?


    The cable TV lobby is fighting a government proposal to set up a new technical standard that would make it easier for upstarts like Google TV to blend cable shows and other programs into new television services for transfer to home computers, mobile phones and tablets.

    In a meeting with Federal Communications Commission officials last month, Google, Sony and their allies urged the government to adopt the proposed "AllVid" adapter to simplify what they called today's "skewed marketplace" for TV programs and "archaic," costly business practices.

    They said new video services and applications are forced to make complex private deals with a long list of cable, satellite and production companies to carry their shows and services, delaying and boosting the cost of mobile and online TV applications.

    They said a simplified, government-backed system is "essential to breaking down the artificial regulatory barriers that now isolate television and computer devices" and making it simpler to access programs.

    But “Sony/Google wants much more” than its lobbyists let on, said the National Cable & Telecommunications Association, which represents Philadelphia-based Comcast and other video distributors and producers, in a reply to the FCC two weeks later.

    The association said there's already "a vast array of retail video devices" that's been made available through program licensing that "respects the complicated programming and distribution rights" of video producers and cable companies that feel threatened by Google's approach.

    They said a simpler government standard would give newcomers like Google TV the power to break or ignore existing "copyright, trademark, contract [limits], licensing and other legal rights." TV companies fear they could lose the power to limit copying of their shows, the kind of ads run with them, and TV scheduling information.

    Who’s right? “Comcast would clearly be harmed by competing in a more robust market in which Google and others could access parts" of its programming more easily, says Prof. Michael Carrier, an antitrust scholar at Rutgers Law School in Camden.

    But Google's claim that “innovation would be fostered” with AllVid, and more services made available for more people, is "consistent with the government's National Broadband Plan" to expand Internet access, he added.

    Aren't video companies just trying to protect their high profit margins? Comcast reported record quarterly earnings of over $1 billion on Wednesday. But on a sales-to-earnings basis, Google's even more profitable – even without Google TV.

    "The FCC is supposed to act in the public interest, and the antitrust laws famously protect 'competition, not competitors,'" Carrier told me. "How the FCC acts here could affect the future of TV viewing and Internet consumption for years to come."
    "Google TV revolution would turn big cable into just another player on the video market, not its central participant,"writes Matthew Lasar at ArsTechnica.
    "Expect the cable industry to fight this version of 'tomorrow’s video marketplace' with every weapon in its arsenal."


     
  2. Rickaren

    Rickaren New Member Staff Member

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  3. alphawave7

    alphawave7 Moderator Staff Member

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    First it was vcr's, then dvr's, now this...same ole, same ole...
     
  4. Rickaren

    Rickaren New Member Staff Member

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    Google, Sony, Tivo Form Crusading Supergroup For Smart Televisions

    By Graeme McMillan on February 18, 2011

    [​IMG]

    It's like the Justice League of Technology: Google, Sony, TiVo, Mitsubishi, Best Buy and two lesser-known companies (NagraVision and SageTV - Think of them as the Martian Manhunter and Aquaman of the team) have joined together to support the Federal Communication Commission's AllVid proposal, calling themselves the AllVid Tech Company Alliance.


    AllVid is a proposed device that would act as a "gateway" adapter allowing all types of pay TV content - whether it's cable or satellite TV, internet TV or IPTV - to be viewable on the same device, without new technology forcing consumers to have to upgrade their equipment. Initially proposed almost a year ago, the subject was greeted with less than enthusiasm from cable companies and content creators, with the Motion Picture Association of America criticizing it as potential promoter of pirated material.

    Enter the AllVid Tech Company Alliance, then, who banded together to support the proposal in a letter to FCC Chairman Julius Genachowski, calling it "essential... to break down the wall separating the home network from [multichannel video programming distributor] networks -- not just poke a few holes in it." The group urges the FCC to push the issue, as it "will best enable innovation and new product entry across consumer electronics and computer platforms" - Google TV, anyone? - and warns that, as is, "the television platform has fallen behind other products and services in offering consumers the seamless and intuitive interface they now expect from other 'smart' connected products."


    Will the FCC rise to the occasion? Will content creation companies cry foul, and point out this is another front in the ongoing war over platform consolidation? And most importantly, will the AllVid Tech Company Alliance really turn out to be a Justice League, or a Legion of Doom for consumers?


    Read more: Google, Sony, Tivo Form Crusading Supergroup For Smart Televisions - Techland - TIME.com
     
  5. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    You forgot about those video discs in the '70's... The Laser Disc..[​IMG]
     

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