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What's Next For The Google Equipped Living Room

Discussion in 'Google TV General Discussion' started by CatfishRivers, Jul 26, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Google developing TV box with Hangouts support (click for full article)

    by Kevin Krause - July 26, 2013

    "According to a report from the WSJ, Google has been developing another accessory for your television, this one a set-top box with an emphasis on Hangouts thanks to a built-in webcam. This device, which apparently is more like Roku than it is Google TV or Chromecast, was previewed in a hush-hush presentation at CES all the way back in January of this year.


    While Hangouts would be a big part of the experience, the device would also be capable of running Android apps and games as well as streaming media. The only question left is whether this device evolved, shed some features, and launched as what we now know as Chromecast, or if Chromecast is just the beginning. Could a third Google device be headed for our living rooms?


    It's definitely curious. Both Chromecast and the features of the in-development box could both have easily been baked into Google TV, an established (if not all that successful) brand under the Google umbrella. Three devices each accomplishing similar goals seems to be introducing the same sort of fragmentation we see with Android into the living room. Of course, should Google launch a third television product, they will likely talk about how there is a place for all three devices on the market, or how certain consumers have different needs and Google just wants to meet all of them.


    Should this pan out, it sounds more like Google is throwing spaghetti at the wall and seeing what sticks. Not the smartest strategy, but hey, it's Google. They can pretty much do whatever they want."
     
    Last edited: Jul 26, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Google Has Showed Another Living Room Device - Sources - Digits - WSJ (click for full article)

    by Shira Ovide and Christopher S. Stewart - July 25, 2013


    "Google's home-entertainment experiments extend beyond the gadget the company announced Wednesday, which turns TV sets into an extra screen for watching Web videos and other content.

    The Internet giant in January used the Consumer Electronics Show to privately show off a prototype of a previously unreported set-top box device, similar to existing digital-media hubs sold by companies such as Apple and Roku, said people briefed on the device.

    These people said Andy Rubin, a Google executive at the time, led the demonstrations of the set-top box, which was powered by the company's Android operating software and had as a core feature Google's video-conference service, Hangouts. The device as demonstrated had a video camera and motion sensor, they said."
     
    Last edited: Jul 26, 2013
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    Hmm I wonder if the box mentioned in these articles would be the same Google android game box that was mentioned in the following thread?

    http://www.googletvforum.org/forum/...console-smartwatch-nexus-q2-tipped-works.html

    IMO Google TV should support Google Hangouts and android gaming. Too many different devices/boxes will be detrimental to the GTV platform.

    It could be that when Andy Rubin left as head of Android (and Sundar Pichai took over) - that the android TV box with webcam was put on ice and Chromecast was released instead.
     
    Last edited: Jul 26, 2013
  4. Travel

    Travel Active Member

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    Well, Chromecast will be like a native app in GoogleTV eventually, why not this possible device also. GoogleTV could become like the "Flagship," where there are individual devices on the market (Chromecast, a game box, etc.) but then there's the option of getting a GoogleTV box and have all of these things incorporated into one device.

    If a customer wants just the simplicity of Chromecast, it's available. If they want to go with a complicated all-in-one box, they can get a GoogleTV box

    One of the big selling points of AppleTV and Roku is the simple operation aspects, and that's why Google developed the Chromecast. Google competes directly with Apple and Roku via Chromecast, but maintains and improves GoogleTV at the same time.

    Chromecast, rather than "taking away" from GoogleTV, could be a gateway to a surge in interest in GoogleTV. If that's their strategy, I lke it.
     
    Last edited: Jul 26, 2013
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  5. Carlszone

    Carlszone Well-Known Member

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    Excellent Point!

    Apple could not have become a household name w/such a large loyal fanbase w/out multiple-platform successes. The Ipod revolutionized how folks listened to music. Itunes refined how music would be bought in the future (Individual songs vs Albums). The Iphone was huge and expanded all the above into a triumvirate of cross platform connectivity. The Ipad and Apple TV w/Air Play further solidified Apples lead against the upstarts.

    Google TV enthusiasts should welcome this flood of innovation under the aegis of Google's brand name. Notice each time a product is introduced by Google, the media never fails to comment on GTV.

    Google is the master of advertisement and surely this is not lost on them. I even get confused when articles refer to the Kansas City experiment as Google TV.

    The GTV Marketing campaign has been low-keyed at best, but Google's true strategy seems to be emerging...

    Carl
     
  6. CatfishRivers

    CatfishRivers Well-Known Member

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    That's an interesting theory. It's still early but currently exactly the opposite has happened. I follow the Amazon sales charts closely every day - and thus far Chromecast is selling like hot-cakes and GTV box sales have slipped further.

    Before the Chromecast launch the best selling GTV box was the Vizio Co-Star coming in right around #1000 in the Amazon Electronics sales chart. Currently the Co-Star is at #1571 on the same Amazon Electronics chart. So the Co-Star has fallen 500 notches just since the Chromecast launch.

    Other GTV devices are not selling well also. So hopefully the jellybean update can turn things around.

    Here are the Amazon sales rankings (Electronics category) for the other GTV boxes as of a few minutes ago:

    Sony NSZ-GS8 - #1738

    Hisense Pulse - #3175

    Asus Cube - #8937

    Netgear GTV box (ranking in Electronics category not mentioned).

    All of these boxes are selling near (or worse) than the Logitech Revue when the Revue cost $299. However these boxes are much less expensive than the Revue and have had more updates. They are all selling worse than the Logitech Revue when the Revue price was lowered to $99. And we all know what happened to the Logitech Revue. This is why IMO the Jellybean update for the GTV platform will be "make or break".
     
    Last edited: Jul 27, 2013
  7. CatfishRivers

    CatfishRivers Well-Known Member

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    The title of the following article is a bit misleading because it's actually more about possible upcoming GTV boxes/android boxes:

    Chromecast Features Coming to Google TV

    by Kevin Parrish - July 26, 2013

    "Chromecast looks to be the first step in Google's new invasion into the living room. Google TV has yet to become a real household name, with only a few vendors producing set-top boxes and LG currently remaining as the only HDTV provider. However, more are supposedly on the way in both form factors, but for now, the company's new assault starts with Chromecast.


    "Partners are continuing to launch new Google TV-enabled HDTVs and boxes," the company said. "As we announced at I/O, we are working with partners to bring the latest experience of Android and Chrome to devices later this year. We believe there is ample room for both products to exist and succeed."


    There's supposedly a Nexus-style set-top box in the works with more robust features, and is likely part of Google's rejuvenated streaming TV efforts. There's a good chance it will have Chromecast support, allowing users to pump videos, music, pictures and other files to their HDTV on the fly. This set top box will also allow users to install apps thanks to full access to Google Play, including Netflix, Crackle, Amazon Instant Video, Pandora and so on. Naturally, only specific apps will work on Google TV.


    Google's Warren Rehman, who is part of the Google TV team, confirmed on Wednesday that the Google TV platform will indeed incorporate Chromecast features. Thus, Google's assault on the living room will start with the $35 Chromecast device; extend to the pricier, more feature-rich Google TV set-top boxes with Google itself serving as one of the ODMs; and HDTVs with Google TV as the OS -- all with Chromium capabilities. We're betting Chromecast itself may somehow support Google's streaming TV service using an app and the Chrome browser so that Google covers all three sets of customers.


    However, when the rumored set-top box and the next-generation of the Google TV devices will be released is currently unknown, but both Rehman and Android/Chrome boss Sundar Pichai indicate that a wave of new products is slowly approaching. These products, along with some of the existing solutions on the market, may likely incorporate Android 4.3 "Jelly Bean" instead of Android 4.2.2 as LG indicated during Google I/O.


    That said, something could be brewing in October to deflect whatever Apple, Amazon and Microsoft plans to release in that time frame. There's a good chance Google's supposed Android gaming console will also hit the scene to combat rivals like Gamestick and M.O.J.O."
     
    Last edited: Jul 27, 2013
  8. Travel

    Travel Active Member

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    Well, the point wasn't that the initial Chromecast device sales would simultaneously boost GoogleTV sales. Chromecast just came out: the point is that, after a big seller, Chromecast, is out and in the hands of customers, it can create an interest in other Google internet devices like GoogleTV; especially when they hear that a GoogleTV device has Chromecast built-in. Yes, this is obviously all post-JellyBean-update-dependent. As Carl expands on, it can create an internet device branding turbo-charge for integrated Google products.
     
  9. CatfishRivers

    CatfishRivers Well-Known Member

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    IMO If Google releases a Nexus android TV/gaming box - it will have to be something different than our current GTV platform. It likely won't have HDMI IN and the Prime Time TV app. If Google launched a Nexus GTV device similar to our current GTV devices - Google would run a big risk of alienating the other GTV hardware partners.


    Another possibility is that a new Nexus box might be the new GTV box - relabled and completely redesigned with new/different features- and the current GTV platform as we know it now would be retired.


    If GTV sales improve after the Jellybean update - some hardware partners might still show interest. In that case we might see a separate Google Nexus android TV/gaming box alongside our current GTV platform. Although IMO I don't think that would be the best idea.


    An android TV box with webcam and gaming capability would dilute GTV sales. I don't think the GTV cable TV box integration and GTV Primetime app features (as the major distinguishing features between GTV and a Nexus android TV box) would bode well for GTV. The pure streaming boxes are proven to be better sellers and are simpler to use. I think many people already use GTV without a cable box. Certainly if a Nexus android TV box has a webcam and GTV continues to not support webcams - that could be a GTV killer.


    The trend nowadays is more & more people want to cut-the-cord and get rid of their cable box - GTV's stated purpose is to enhance the cable TV experience (not cord-cutting) - and requires (for full integration) the extra GTV box running on top of the cable box. People want to save money and use less boxes. IMO this is one reason why GTV doesn't sell well.


    Yes GTV can be utilized as part of a cord-cutting experience (Google doesn't recommend it) - but it's more complicated to use than other pure-streaming boxes. The apps available now are limited but hopefully will be improved after the Jellybean update. And Google TV is not as "open" as other android solutions such as Ouya or android TV sticks from China - so the "tinkerers" looking to cut-the-cord probably prefer a more open solution. For instance something with XBMC support.
     
    Last edited: Jul 27, 2013
  10. Travel

    Travel Active Member

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    I agree with those points, especially the fact that the driving force behind a mass market appeal is cord-cutting and ease of use of the product, but I just don't see GoogleTV "dying-off" merely as a result of Google introducing "other" but related devices. Google's statements are that they plan on having GoogleTV exist alongside these new Google devices, and I believe them.

    The GoogleTV platform is an established technology that they want to "grow" not replace, imo.
    Why scrap a unique technology? Where's Microsoft's answer to GoogleTV's cable/internet integration? I'll believe an Internet Explorer box browser version of the GoogleTV Chrome browser with Jelly Bean when I see it.

    Also, I just don't see the cable/internet overlay as even remotely, anywhere near being obsolete. Total cable Cord-cutting isn't a reality without "giving something up," and the mass market still likes cable. "Movie content" cord cutting, yes, is where the opportunity lies for streaming devices, but with GoogleTV you can do both: cut the cable movie add-ons and still have cable/internet integration overlay. There should be a market for GoogleTV, and maybe these "other, new Google devices" will bring about a certain public awareness of GoogleTV.
     
    Last edited: Jul 27, 2013

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