We've Seen The Killer Mobile Browser, And You'll Never Believe Who Built It

Discussion in 'Off-Topic Discussion' started by CatfishRivers, May 23, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Apr 5, 2011
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    We've seen the killer mobile browser, and you'll never believe who built it | VentureBeat (click for full article)

    "Everyone knows it, but few people acknowledge it: Mobile web browsers absolutely suck. Technologists are launching commercial space flights, mapping the human genome, and building flexible computer displays, yet we still haven't figured out the right way to use a browser on a small device with crap connectivity.

    That's about to change. We've seen the next step - and it's a really awesome, significant step - in mobile browsers, and it was made by none other than Yahoo.

    Today, Yahoo launches Axis, a new way of getting around the web, both on mobile and in your typical desktop browser. Axis is available as a standalone web browser on iOS devices now (other platforms such as Windows Phone and Android are coming soon) and as an extension for Chrome, Firefox, and Safari.

    Yes, the tech press loves to hound Yahoo about its executive troubles and its oldster status, but the fact remains that the company still employs some of the best, brightest engineers I've met, and it is very much focused on creating bigger, better mobile products.

    To explain Axis, we have to start with search - something that many have assumed Yahoo had given up. "Far from being outside the search game, we're very much invested in it," said Ethan Batraski, Yahoo's director of product management for search, in a meeting with VentureBeat last week.

    Bing has lately powering the Yahoo portal's web search, but this has freed up Yahoo's intellectual and engineering workforce "to rethink search... as a human experience in three steps," said Batraski.

    Those three steps - the query, the results, and the destination page - have long been locked in a lather-rinse-repeat loop, with users navigating back to a results page when the destination page is lacking, or refining their queries when the results page seems off.

    "No matter how much Google or Bing tries to innovate on that experience, it's pretty much the same way it's been for the past decade," said Batraski. And on small-screened phones and tablets with non-optimal wireless connections, that experience is as painful as a first-world technophile could imagine. Axis does something different, bringing queries closer to the objects they represent and bringing more data onto the results page for quicker, simpler, lower-bandwidth decision-making."
    Last edited: May 23, 2012

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