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Video Daily Roundup: Google Joins GRP Race, TV Everywhere Ramps Up Offerings

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  1. CatfishRivers

    CatfishRivers Well-Known Member

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    MediaPost Publications VideoDaily Roundup: Google Joins GRP Race, TV Everywhere Ramps Up Offerings 04/19/2012 (click for full article)

    "This Thursday edition of VideoDaily Roundup has a distinct television bent to it. First up, Google's GRP: the search giant's latest pitch to attract TV dollars online.

    Next we'll look at a startup that's making TV Everywhere cheaper for content owners, followed by the Starz network signing a TV Everywhere deal with DirecTV.

    After that, Akamai warns that video consumption may lead to a possible bandwidth crunch, and finally we ask: are brands ready to buy video inventory on exchanges. "
     

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