Viamedia To Add 2 Million Homes To Google's TV Ad Network

Discussion in 'More News from Your Google TV News Team' started by sparkyscott21, Jan 31, 2011.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

    Nov 4, 2010
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    Northern Mich.

    Internet Company's Footprint Expands to 37 Million Cable, Satellite and Telco TV Households

    Google struck a deal with TV advertising sales firm Viamedia, which will provide some local ad inventory covering approximately 2 million homes across 18 cable and telco operators to the Google TV Ads online marketplace.

    With the addition of Viamedia, the Google TV Ads network will reach 37 million cable, satellite, and telco homes in the U.S., Mark Piesanen, head of strategic partner development for Google TV Ads, wrote in a blog post Monday. The service now offers 1,200 gross rating points -- or GRPs, a measure of advertising reach -- and 1.5 billion available impressions each week for advertisers, he added.

    Viamedia expects the Google TV Ads partnership to kick off sometime in the second quarter, spokeswoman Becky Jones said. The company is not releasing details on number of avails it is making available. Google's advertisers will have the ability to purchase inventory on 68 networks across the 2 million homes repped by Viamedia.

    In addition, Google has agreements to resell inventory from Dish Network, DirecTV and Verizon FiOS TV. Dish provides ad space from more than 100 networks and FiOS is starting with 50, but the deal with DirecTV covers only 11 networks for now.

    Last fall, NBC Universal terminated its Google TV Ads relationship, under which the programmer sold national spots across Syfy, Oxygen, MSNBC, CNBC, Sleuth and Chiller.

    Lexington, Ky.-based Viamedia has deals to sell local ads on behalf of providers including: FiOS TV, RCN, WideOpenWest, Frontier Communications, Qwest Communications, Atlantic Broadband, Blue Ridge Communications, Grande Communications, Knology, NewWave Communications and SureWest Communications.

    "This partnership with Google TV Ads will allow our organization to be on the forefront of the online/ television advertising convergence, and we are excited about the possibilities it brings to both Viamedia and national advertisers," Viamedia CEO Jeff Carter said in a statement.

    By Todd Spangler


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