Verizon on board for Google TV Ads

Discussion in 'Google TV News' started by JimMariner, Nov 19, 2010.

  1. JimMariner

    JimMariner Member

    Oct 5, 2010
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    Google’s own TV software may not be getting a great reception thus far (at least in the press), but the Internet giant’s targeted TV advertising platform, Google TV Ads, has a significant new service provider partner—Verizon Communications.

    Google announced via its Google TV Ads blog that its has signed an agreement for its advertising tools to be used to enable ads on more than 50 networks featured on Verizon’s FiOS TV service. The Verizon link will give Google TV Ads access to 3.3 million households. Google also said that by early 2011, the advertising service will reach 35 million households, almost one-third of all U.S. pay TV households.

    While targeted TV advertising once generated huge controversy, service providers have increasingly embraced it as privacy concerns have eased and the technology more fully explained. Curiously, Google has yet to announce specific plans to integrate Google TV Ads with its Google TV software.

    Google TV Ads also has agreements in place with satellite TV companies DirecTV and Dish Network, but much of the cable TV industry is pursuing its own strategies through Canoe Ventures and use of technologies such as Enhanced TV Binary Interchange Format and Tru2way. Google TV Ads recently lost NBC Universal as a partner.

    by Dan O'Shea
    November 19th, 2010


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