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TV Everywhere is coming to Google TV

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Sep 21, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    TV Everywhere is coming to Google TV

    Sep. 21, 2011





    Get ready to look up your cable subscription credentials when Google TV launches a new version later this year: Turner will be launching new apps for TBS and TNT that will offer access to full-length episodes of TBS and TNT shows, as long as users log in and prove that they are pay TV subscribers. But while this type of TV Everywhere pay wall could help ease the relations between TV networks and Google, it could also disappoint consumers.


    The TBS and TNT apps for Google TV made a brief appearance on the Android Market last week, but have been taken down since. Screenshots of the apps show an option for users to sign in with their pay TV credentials, with Suddenlink highlighted as one of the participating pay TV operators.
    [​IMG]A screenshot of the upcoming TNT app for Google TV clearly shows pay TV authentication as a way to access full episodes on the device. The app was briefly on the Android Market, but has since been removed.



    The pay TV authentication featured in these apps seems to mirror what TBS and TNT are offering on the web as well as through their iPad and iPhone apps. The networks both offer pay TV subscribers access to full episodes the day after they air on TV and the ability to play episodes from an extended catalog. A Turner spokesperson confirmed that the TNT and TBS apps for Google TV will offer authentication for pay TV customers, but didn’t provide any details about when these apps will be officially made available. A Google spokesperson sent us the following statement via email:
    “While we won’t comment on the specifics of a product that hasn’t launched, we do believe that authentication can bring more content to users and the HBOGo app demonstrates this. We hope and expect that the authentication option will continue to be popular on the Google TV platform for both Web and Android apps.”

    Google TV wasn’t exactly embraced by TV networks when it launched about a year ago. Virtually all broadcasters and most cable channels blocked Google TV users from accessing catch-up episodes online for fear that Google TV owners would drop their cable subscriptions. One of the lone exceptions was Turner, whose web apps for Google TV have featured short clips from its programming on the platform. Google TV has also offered HBO content to viewers that could authenticate themselves as subscribers of the premium cable network through a dedicated HBO Go app.



    Google is expected to launch the next version of Google TV within the coming weeks. The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market. Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers.

    Google executives have been struggling with the perception that Google TV is meant to replace traditional pay TV services. Tying the platform closer to pay TV subscriptions could help to mend relations with networks, but it might also go counter to what some consumers have been expecting when buying these devices.



    Consumer interest in Google TV has been weak until recently, which forced Logitech to slash the price of its revue set-top box from $250 to $99 in July. Interest seems to have picked up since, and the Revue even made a brief appearance in Amazon’s list of the ten best-selling gadgets last month.



    SOURCE
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    I remember several months ago full episodes could be watched on TNT (the full web site) with Google TV - and no TV subscription authentication was required then. If more content from the networks are made available (by means of authenticating that you subscribe to a TV service) then I think it's a good thing.

    However it's not good for cord-cutters. I know I know Google TV was never intended to be used as a cord-cutting device. But just judging from all the posts here - there are a good number of Google TV users that do indeed use it as a cord-cutting device. It would be interesting to know what the actual percentage is. But for cord cutters there will be other alternatives.
     
  3. ChrisG8

    ChrisG8 Well-Known Member

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    I am one of the cord cutters but I believe this type of service makes sense for cable subscribers, an added value, and for the cable companies and content providers.
     
  4. DCAlexandria

    DCAlexandria Member

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    Actually there's no reason when the android market place opens that a browser will be made available where no sites will be able to distinguish between google tv and any regular computer, its just a matter of time.
     
  5. Rickaren

    Rickaren New Member Staff Member

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    [​IMG]

    Cable providers and major networks could start embracing Google TV


    09/21/2011

    GigaOm reports that cable networks such as TNT/TBS are ready to embrace Google TV by providing apps for the set-top device and integrated televisions that will allow loyal viewers to watch full-length past episodes of shows.


    The key is the relationships with cable providers which would allow you to authenticate your subscription with Google TV. You would be able to log-in and verify that you’re a cable subscriber, and you’ll be able to get these apps and watch the shows. These types of relationships are a first for Google TV, which up until now are limited to showing Hulu content, and smaller clips through apps and its web browser.


    For a long time, we’ve depended on DVR technology to catch what we don’t have time to watch, but even setting your DVR has become something we’ve forgotten to do.


    Many times I hear friends at dinner say “Oh shoot, I forgot to set the DVR to record Diners, Drive-Ins, and Dives”.
    In this screenshot from GigaOm, the app shows the popular TNT lineup and the ability go back in time to see what you’ve missed.
    [​IMG]
    While relationships like this won’t hurt cable subscription plans right away, and this next version of Google TV could actually help it, it could take a big bite out of the “live viewing” model that TV networks and cable providers have relied on since the inception of broadcast Television.


    The price of the Google TV box has stopped a lot of people from going out and getting one, but we hear that the next version is coming later this year and it will be priced closer to Apple TV’s $99.

    SOURCE
     
  6. eferz

    eferz Well-Known Member

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    The ability to change User Agent of the current Chrome browser in Google TV is enough to fool certain sites. So, it would take more than just "a browser" to hide that distinction. They would need to use some back-end support in order bypass the platform checks. Much like PlayOn and TVersity running on a desktop computer allows you to watch video from Hulu, ESPN3, and CBS on Google TV via proxy. It is possible that someone could make a browser with hooks to centralized transcoding server like Skyfire or create thin client access to a browser running on an application farm like Cloud Brose. I just wonder how cost effective that will be since most Google TV users are going to want to run at least 720p content through their pipes.

    Don't think you can load up a browser like Dolphin HD and bypass the flash checks as easily. One of the biggest problem of bypassing these sites with Google TV is the lack of Native Development Kit (NDK) support and the enforcement of signed code in the system directory where the Flash software resides. Without that support it going to be nearly impossible to get something to be able perform required disassembly, code injection, reassembly for these virtual machines to run spoofed code locally.

    But, hey, there are a lot of talented people out there, things can and will change, flaws will be found and exploited.
     
    Last edited: Sep 21, 2011
  7. Cygnus

    Cygnus New Member

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    This could hurt netflix streaming as they want to focus more on TV programs. I hope the apps don't have TV ads on them and are in HD.
     
  8. CatfishRivers

    CatfishRivers Well-Known Member

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    TBS and TNT were original partners with Google TV for the launch. So while this looks promising in theory - it will be a much bigger deal if one (or more) of the major networks that are currently blocking Google TV removes their blocking and comes aboard with Google TV.
     
  9. Cygnus

    Cygnus New Member

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    Uh yeah I know that as I have GTV.... But the current apps do not have archived episodes, no cable authentication, etc at least not the last time I checked. I think networks will be more receptive to GTV and embrace it more instead of feeling it is a threat. Since OTA can be watched in HD for free, the major networks supporting GTV are not that important. But if GTV can get apps for the major cable networks, esp ESPN, and have archived content that would be great.
     

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