How is Apples tablet strategy different from Samsungs or Amazons (AMZN) or Microsofts (MSFT)? Again, if you look at our North Star, were focused on making the best products, so ours is very product-centric. We care about every detail. Were also marrying hardware, software, and services. If you think about Android, its more like the Windows PC model. The operating system comes from company A. Company B is doing some integration work, and maybe the services come from yet somewhere else. I think we know the kind of customer experience that produces. Tim Cook's Freshman Year: The Apple CEO Speaks - Businessweek Let's hope the Apple TV arrives on the scene real soon, 'cause our Android-based Google TV is becoming more and more like a Windows PC - just like Tim Cook says!