The next platform war: Google play vs. Apple iTunes - Apple 2.0 - Fortune Tech (click for full article) "FORTUNE -- The consensus among analysts the day after Google's (GOOG) jam-packed I/O keynote is that Apple (AAPL) doesn't have much to fear from the hardware unveiled on Wednesday. The $299 Nexus Q mimics Apple TV but at three times the cost. The $199 Nexus 7 tablet is aimed at Amazon's (AMZN) Kindle, not the iPad. And it's going to take a cultural revolution to turn Google Glass -- the company's $1,500 augmented reality head mounted display -- into a mass market line of fashion eyeware. But there was one announcement that should give Apple pause: The rebranding of the Android Marketplace into Google play."