SAN FRANCISCO and SOMERVILLE, Mass., March 9, 2012: The Echo Nest Partners With VEVO for Customized Music Video Playlists | PRNewswire | Bradenton Herald Today (click for full article) " /PRNewswire/ -- The Echo Nest, a music intelligence platform powering smarter apps across the web and devices, has entered into a partnership with VEVO, the world's leading all-premium music video and entertainment platform, to help fans find more music videos personalized to their unique music preference. VEVO is launching an updated version of its platform today to offer an evolved music video experience, which encourages personalization and interaction with friends. The integration of The Echo Nest's music data platform into VEVO allows fans to create personalized music video playlists from VEVO's massive premium catalog of more than 45,000 videos. Fans can further customize the experience by scanning their audio music collection using a simple web link. The result: a "lean-back," thematic music video platform based on the fan's overall musical preferences. "We are excited to work with VEVO, the ultimate online music video platform," said Jim Lucchese, CEO of The Echo Nest. "VEVO's innovative application of The Echo Nest's in-depth understanding of music fans and music content will give music fans the most personalized, intuitive, and engaging music video experience available anywhere."