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TAA Makes Connected Apps Easier With Multi-Manufacturer Solution

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  1. CatfishRivers

    CatfishRivers Well-Known Member

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    TAA makes connected TV apps easier with multi-manufacturer solution | Econsultancy (click for full article)

    "TV App Agency (TAA) has set its sights on the nascent connected TV market with a new product that allows developers to create apps that will work across six different manufacturers.

    TAA's new technology creates apps for Samsung, LG, Philips, Sharp, Opera and Google TV sets from a single source code.


    In the past year, the company has created TV apps for Absolute Radio, Spanish broadcaster RTVE, National Rail Enquiries, and for property companies Rightmove, PrimeLocation and Findaproperty.com.


    Co-founder Bruno Periera said that as connected TV is a new space many of the apps currently on the market are essentially research tools to find out what functionality and content consumers want."
     

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