Steve Jobs On TV: 'I Finally Cracked It' - Forbes --- "More details from Walter Isaacson's biography of the late Apple co-founder and leader are leaking out. The latest leak, from The Washington Post, hints that Apple could be about shake up the entire consumer electronics industry: Jobs was working on a television set. "'I'd like to create an integrated television set that is completely easy to use,' he told me. 'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest user interface you could imagine. I finally cracked it.'" This can't be good news for Sony or Samsung, a pair of Apple rivals that have worked for years to find ways to integrate the Internet with their otherwise robust television businesses. Google has also attacked the problem, rounding up partners who have built set top boxes and televisions around its software. Apple, of course, has offered a set top box for years. Jobs has modestly called the Apple TV a 'hobby,' however, and it's long been clear Jobs is gearing up to do something bigger. Isaacson's biography, titled simply "Steve Jobs," hits Monday. No word, yet, on when Apple's TV will."