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Sony To Launch Google TV STBs In Europe In September

Discussion in 'Google TV General Discussion' started by CatfishRivers, Apr 2, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Sony to launch Google TV STBs in Europe in September - Telecompaper (click for full article)

    "Sony will launch two boxes running Android in Western Europe in September that will give access to Google apps and VoD on consumers' TV sets, Sony France marketing director Stephane Labrousse told Les Echos.

    Google TV, which launched in the US in October 2010, will finally come to markets such as the UK, Germany, France and Spain.

    A menu button on the Sony STBs' remote control will give users access to the Google Play Store integrated content platform. There will be between 120 and 200 apps at launch, Labrousse said. Once released, Google will develop localised apps.

    Google has already launched its video rental service in France in the last week of March. The Sony remote will also pick up voice commands to operate the box. A content suggestion system in use in the US, based on search history, will not be included in the French version of the so-called Google Box.

    Sony has chosen to develop an STB costing the customer EUR 200-300 rather than integrating Android into a new line of TV sets. The box will also feature YouTube and Sony's own music, video and TV services."
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Hmmm. 200 Euro equals $266.69.

    300 Euro equals $400.04


    My hunch is that the higher priced box will be the Sony GTV blu-ray player. The lower priced box will just be a set-top box. These devices were discussed at CES in January.


    But there had been rumors that the set-top box would cost $99 in the USA.


    IMO a $266 box will have trouble competing with the $99 Apple TV and even less expensive Roku boxes. If Google were to strike more content deals with the Networks and Hulu - then the box might sell well at $266 in the USA. $266 is close to what Logitech initially tried to sell the Revue at - and it was a flop at that price. Maybe Sony will price the box differently in the USA. We'll see.
     
    Last edited: Apr 2, 2012
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    Google TV is coming to Europe this September — Online Video News (click for article)

    "Sony will start selling Google TV-based products in Europe in September, according to a report by Les Echos.


    The site reports comments by Sony France marketing director Stephane Labrousse that the CE maker will sell two devices: A set-top box which will go on sale for €200 ($266) and a box with an integrated Blu-ray player that will sell for €300 ($399). Labrousse confirmed the launch in France, and Les Echos is reporting that it could launch in Spain, Germany and the U.K. at the same time as well.


    Also worth noting is that the new Sony boxes will apparently have a Google Play button on their remote controls, giving direct access to Google's app and content store. The box will also come with Sony's own content offerings, including Music Unlimited.


    Google TV has so far only been available in the U.S., but Sony said at CES that it would make its devices available internationally in 2012 as well. This is, however, the first time the company has provided a clear timeline for its plans to enter the European market, as well as a price - which is high, one should add.


    Google's problem in the U.S. was that the first batch of Google TV devices was too expensive for consumers.


    The second generation of Google TV devices, due to go on sale this year from manufacturers like Sony, Samsung, LG and Vizio, is based on ARM's chips instead of Intel's, which is meant to bring the price down considerably. However, in light of the European pricing, one has to wonder whether the CPU platform switch will really have that much of an impact."
     
    Last edited: Apr 2, 2012
  4. thekylesouza

    thekylesouza New Member

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    I think the price needs to come down to <$100 for a set-top box, with a blue-ray play <$200 is fine. Price is a big barrier to large-scale consumer adoption.
     
  5. CatfishRivers

    CatfishRivers Well-Known Member

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    Will Google TV's launch in Europe succeed after U.S. foibles? - FierceIPTV (click for full article)

    "Google TV is launching in France in the fall, according to reports out of the French financial daily, Les Echos. That news probably isn't causing too many pay-TV execs to quake in their boots, at least not after the--to be kind--disastrous reception Google TV got in the U.S. when it partnered with Logitech and Sony to roll it out in October of 2010.


    But, perhaps pay-TV service providers should pay close attention to the latest launch.


    After all, Google (Nasdaq: GOOG) isn't the kind of company that repeats mistakes, and to assume that this launch will resemble its 2010 struggle would be foolish. "
     
    Last edited: Apr 7, 2012

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