Quantcast

Smart TVs Won't Dominate The Connected Future, Study Says

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jun 23, 2014.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,604
    Likes Received:
    877
    Trophy Points:
    113
    Smart TVs won't dominate the connected TV future, study says - FierceCable (click for full article)

    by Daniel Frankel - June 23, 2014

    -- More than half of U.S. consumers will be watching TV through electronic devices connected to the Internet by 2017, according to research by eMarketer, but most of those devices won't be smart TVs.

    The company's study, obtained by Light Reading, predicts that over the next three years, regular connected TV usage--"regular" defined as once a month--will increase to 54 percent of Americans from the current level of about 36 percent.

    Notably, eMarketer predicts third-party connected devices like Roku, Google Chromecast (NASDAQ: GOOG), Apple TV (NASDAQ: AAPL) and Amazon Fire TV (NASDAQ: AMZN) will drive this growth in usage more than smart TVs.


    Read more at: Smart TVs won't dominate the connected TV future, study says - FierceCable
     

Share This Page