Smart TV Market Takeoff to Benefit Taiwanese Firms in 2011

Rickaren · Dec 28, 2010

Smart TV Market Takeoff to Benefit Taiwanese Firms in 2011

Taipei, Dec. 28, 2010

With globally influential firms, including Samsung, Intel, Google and Apple, heavily promoting smart TVs, the market for such TVs is likely to start taking off in 2011 and benefit Taiwanese suppliers in the line.

Intel, Google, Sony and their hardware partners have launched Google TV to mark their foray into the smart TV segment in 2010, while Yahoo, Samsung, Vizio, etc. have also joined forces with each another to promote Yahoo! Connected TV. Also, Apples upgraded Apple TV has been regarded as a huge competition for those said platforms. The devices and related software and services are likely to become one of the most stellar products in the coming years.

As more players have joined the competition with their platforms, market observers have projected global sales of smart TVs to grow to 41 million units and 98 million units in 2011 and 2013, respectively, for an 18% and 37% share of the overall TV sales. Samsung also said that smart TV sales will exceed 100 million units in 2013, when around 50% of total TV sales in Korea will be smart TVs.

To boost its smart TV business, Intel has actively reinforced cooperation with TV and digital set-top box makers by helping them with Wireless Display (WiDi) and other technologies. Some Taiwanese IC designers, including Trident Microsystems Inc. and Mediatek Inc., have moved to develop decoder ICs supporting streaming media. Realtek Semiconductor Corp. has even joined development of Intels WiDi technology.

In the meantime, eyeing their own slices of the market pie, Taiwanese electronic and network device makers, including Hon Hai Precision Industry Co., Ltd., CyberTAN Technology Inc., Zinwell Corp., Gigabyte Technology Co., Ltd. and D-Link Corp., have dedicated themselves to production of set-top boxes.

DRAM makers on the island have also ridden on the trend, with Nanya Technology Corp. Etron Technology Inc., Zentel Electronics Corp., etc. respectively landing contract orders from Samsung or Phillips.
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LINK: Smart TV Market Takeoff to Benefit Taiwanese Firms in 2011 | CENS.com - The Taiwan Economic News

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