http://mashable.com/2012/04/04/rumor-youtube-rentals-coming-to-google-tv-soon/ (click for full article) " YouTube is working hard to transition for an amateur video sharing site into a full-blown TV network and first-run movie-consumption destination. It's creating its own TV shows and has made big deals, including one this morning with Paramount, for scads of tasty filmic content. But there is one big problem. You can rent YouTube movies in the one place you most want to: your big-screen TV. Obviously, you could hook up your PC to your TV, but the quality and dependability (DRM could block the film from playing over your HDMI connection completely) could be suspect. Wouldn't it make far more sense to rent digital movies directly through YouTube parent Google's own living room product, the Web content/broadcast TV hybridGoogle TV? Yes it would. Now rumor has it that Google TV will soon support direct YouTube movie rentals. There's no timing, official announcement or statement from Google, but sources are telling Mashable this is a possibility. The use of the word "soon" is enough to give credence to the possibility that Google and YouTube might finally crack this all-important nut. The reality is that, right now, for all the content YouTube is collecting, it simply is not on a level playing field with Apple and Apple TV, Netflix and Amazon's Prime. These services are on set-top boxes (Apple has its own) that plug directly into your HDTV. No concerns about whether or not DRM rights will prevent movie playback. The experience for renting a movie on any of them is seamless. If YouTube does go this route, though, it's hard to imagine that it will even be able to introduce a subscription service alongside the premium movie rentals. YouTube's legacy is free, bite-sized content supported mostly by ad overlays, no one will want to pay for content that was originally free on, say, broadcast television on YouTube - unless, of course YouTube offers an ad-free network. Then viewers might pay a monthly fee for the privilege. YouTube has another problem, though. It needs more people to buy Google TV. Logitech walked away from the first Google TV after dumping millions into the program. However, at CES, a bunch of new manufacturers lined up with brand new Google TV hardware, so the future could be bright for YouTube Rentals. On the other hand, Google still has a lot of work to do on Google TV. The Sony Google TVs we have in Mashable's office feature a compact, yet often inscrutable remote. I could go into all the myriad issues, but suffice to say that it often switches "enter" back and forth between two physical controls. As most know, regular YouTube is, in addition to being on Google TV, already on set-top boxes like the Roku2, but it's unclear if these partners will ever get YouTube Movie rentals or if Google wants to save that all for itself. For now, YouTube is still a great platform for finding the best one-minute viral videos. Getting consumers to see it as more, no matter how many content partners and original programing YouTube adds could be a challenge, unless and until YouTube Movies finally arrive on Google TV. Do you own a Google TV? Would the addition of YouTube Movie rentals change how you feel about it? Would you buy a Google TV just to have this feature? Tell us in the comments. "