The latest firmware reportedly blocks root, but when I received my $84 Fire TV, it was not on it, and didn't automatically load - so when I got a chance, I went ahead and rooted the device to see what she can do. And the results are that she can do quite a lot! For anyone who's ever rooted and sideloaded Apps on a phone or tablet, it's pretty easy. It pretty much requires a secondary mouse which is unfortunate and I've often had to use both my air mouse/keyboard plus the Fire remote in combination to get things done, but it really expands what the device can do. For instance, I've already run 3 browsers on the device (Firefox, Chrome, and Dolphin). I have full access to the Google Play Store, and have already brought over some Apps I've purchased from Google. I can use a number of video services that aren't offered currently by Amazon including HBO Go, NFL Rewind, Nick, Play Movies, SPMC/XBMC, MX Player, and SlingPlayer. I've also been able to run the phone/tablet version of Hulu which allows play back of free content. I've been able to expand the storage and load some games I owned that otherwise would have consumed way more than the entire 5GB of free space available. I've also installed a secondary launcher that lets me access all my sideloaded Apps easily but still get to the Fire TV interface. And most importantly for anyone who's ever dealt with a Chinese Android Dongle it's been very stable. Problems? I've been trying to pair a PS4 controller with it, and I've been able to get it to pair, but not connect. I can use it wired directly. Fire TV does not offer location services, and some Apps need them. I'm not aware of a work around. It's too bad that Fire TV can't just do all of this out of the box, but given what the device can already do, it wouldn't be out of the question to just ignore future updates if they can't be rooted or even just buying a secondary Fire TV if I wanted a pure Amazon-experience.