Roku Wants To Be Part Of Your Smart TV, Raises $60 Million To Do It

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    CatfishRivers Well-Known Member

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    Roku Wants To Be Part Of Your Next Smart TV, Raises $60 Million To Do It | TechCrunch (click for full article)

    by Chris Velazco - May 29, 2013

    "These days, just about any cheapo Blu-ray player or game console can stream video from Netflix or Hulu, so what's a company that makes a slew of low-cost video streaming boxes to do to stand out from the pack? Well, if you're Roku, the answer is you raise a ton of money and set your sights on software too.

    AllThingsD reports that Roku has just raised another $60 million in funding in a round led by Fidelity, and ATD's Peter Kafka goes on to note that Roku is looking to use that infusion of capital to bolster its software partnerships with television manufacturers.

    In addition to pushing out cutesy streaming video boxes, Roku wants its software to be baked directly into a new generation of smart televisions - an especially savvy move given just how ferociously players like Microsoft are attempting to take over people's living rooms."

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