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Roku And Chromecast Go Head-To-Head In Streaming Race, Apple TV Falls Behind

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jul 9, 2014.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Roku and Chromecast go head-to-head in streaming race, Apple TV falling behind ? Tech News and Analysis (click for full article)

    by Janko Roettgers - July 9, 2014

    -- Roku and Chromecast were the two most successful streaming devices sold in the U.S. in 2013, according to new data from Parks Associates, which puts Apple TV on third place.


    Google sold an estimated 3.8 million Chromecast streaming sticks after introducing the product in mid-2013, according to Parks, which also estimates that this about equals Roku’s sales throughout 2013. Apple is trailing, and sold just a bit more than two million devices in the U.S. last year, according to data shared by Parks.


    However, the picture looks a little different beyond U.S. borders. Globally, Apple has sold more than 20 million Apple TVs since launching the device in 2007, whereas Roku’s total sales since its launch were 8 million by the end of 2013.


    Read more at: Roku and Chromecast go head-to-head in streaming race, Apple TV falling behind ? Tech News and Analysis
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    CatfishRivers Well-Known Member

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    CatfishRivers Well-Known Member

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    http://www.fierceonlinevideo.com/st...-while-fire-tv-revs-its-app-engine/2014-08-06 (click for full article)

    Apple TV sales reportedly slowing, while Fire TV revs its app engine

    August 6, 2014 | By Samantha Bookman

    -- Even as Amazon (NASDAQ: AMZN) announced the availability of more channels and apps on its new Fire TV, a sour note sounded for one streaming device maker. Apple TV (NASDAQ: AAPL) sales are slowing, even as the market continues to grow, a new Strategy Analytics report says.

    Apple TV's share of the worldwide OTT streaming device market has fallen 10 points since 2012, from claiming 38 percent of sales two years ago to 27 percent in 2014. Apple sold 1.9 million units in the second quarter, the research firm estimated.

    See more at: http://www.fierceonlinevideo.com/st...-while-fire-tv-revs-its-app-engine/2014-08-06
     
  5. CatfishRivers

    CatfishRivers Well-Known Member

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    Roku sells 10 million players in the U.S. — Tech News and Analysis (click for full article)

    Roku sells 10 million players in the U.S.

    by Janko Roettgers - Sept. 16, 2014

    -- Roku has sold 10 million streaming players since launching in 2008, the company is set to announce Tuesday. Roku owners stream a total of 37 million hours of video and audio content every week, according to a study commissioned by the company. Roku said at the beginning of this year that it had sold nearly 8 million players, and it announced a benchmark of five million players sold in April of 2013. The company hopes to accelerate growth with the recent launch of Roku TVs manufactured by Hisense and TCL.

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    Roku has sold over 10 million of its streaming players | The Verge

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    Roku has sold over 10 million players, but is that enough?
     
    Last edited: Sep 16, 2014
  6. CatfishRivers

    CatfishRivers Well-Known Member

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    The race too early to call: Roku, Apple TV, Fire TV, Chromecast | Boston Herald (click for full article)

    Tuesday, September 16, 2014

    By: Andrew Wallenstein

    -- The more data that emerges regarding the streaming video player category, the less clear it is just who is on top.

    The latest sprinkling of data points carefully designed to make a company look robust without actually revealing too much came from Roku Tuesday, which disclosed reaching the 10-million-unit sales mark in the U.S. since launching in 2008.

    That nice round number probably brought to mind Apple CEO Tim Cook , who in April revealed that rival product Apple TV had reached a global installed base of 20 million, which had generated $1 billion in revenues for the company last year.

    But Apple TV and Roku don't have the streaming device marketplace to themselves anymore, according to data issued earlier this month from NPD Group's retail tracking service ( based on a survey of 5,000 U.S. consumers). The emergence of Google's Chromecast on NPD's radar for the first time in the second quarter of the year reduced U.S. market share for the category leaders.

    Apple TV saw its share drop from 46% in the second quarter last year to 39% in 2014. Roku had a slightly smaller dip, from 33% to 28%. Both of their drops were on account of Chromecast grabbing 16% share. Keep in mind last year IHS pegged Roku and Apple TV's combined market share at 94%.

    Yet it's too early to draw any conclusions because this is quickly becoming a four-player race where all three incumbents could see share drop further next quarter, when sales of Amazon's Fire TV are tracked for the first time.

    Read more at: The race too early to call: Roku, Apple TV, Fire TV, Chromecast | Boston Herald
     

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