Could Spotify Challenge Netflix With Online Video Platform Of Its Own? (click for full article) by Sam Gutelle - March 25, 2013 "According to a report in Business Insider, Spotify has its long-term sights set on the online video. The report cites a pair of "sources briefed on the company's plans" who claim the popular music streaming service will add original video to its lineup in an attempt to challenge premium platforms like Netflix and Hulu. Business Insider also noted the sound reasoning behind Spotify's potential expansion. Right now, the company has to pay record labels for the rights to songs, and because there are so many other music streaming services available (with Google's proposed YouTube-powered option serving as the latest challenger), Spotify is completely at the whim of its business partners. By attracting more users with video options, Spotify can make its music platform into a killer app that music labels can't afford to bully."