Publicis' Big Ad Deal With YouTube Is Broadcast TV's Worst Nightmare

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  1. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Weakens TV With Publicis Ad Deal - Business Insider (click for full article)

    by Aaron Taube - Oct. 24, 2013

    -- In news that should send a shiver down the spines of television executives everywhere, the gargantuan ad agency holding company Publicis Groupe has reached a deal with Google to purchase tens of millions of dollars in YouTube advertising over the next year.

    The Financial Times' Emily Steel reports the deal will be managed by Publicis Groupe's MediaVest unit, which helps high-profile clients like Coca-Cola and Walmart plan and assess their media budgets.

    The news comes just six months after MediaVest made a big video advertising deal with Twitter, one of Google's rivals in the war to scoop up the advertising dollars that are currently being spent on television.

    Here's why folks with money in traditional television networks should worry:

    Read more: http://www.businessinsider.com/youtube-weakens-tv-with-publicis-ad-deal-2013-10#ixzz2ixzUuf6M
    Last edited: Oct 27, 2013

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