Processor Whispers: About armadas and sinking chips - The H: Security news and Open source developments (click for full article) "Until now, things haven't been going well for Intel in the TV market. A new media processor is supposed to help it gain a foothold with set-top boxes, and concerning the television business, Intel has further grandiose plans. AMD minimally increased its market share in the past year, but suffered severe losses in the server sector. The new Opteron 3200 family is supposed to turn the tides. Just two and a half years ago, Intel presented the Atom SoC CE4100 (Sodaville), especially designated for smart TVs and set-top boxes, with much hoopla at the IDF. Back then, the idea was to conquer the TV market together with partners like Logitech and Google - after the earlier plan with Yahoo and its widgets didn't work out well. The new plan was Google TV. But only Sony integrated the CE4100 and Google TV into one of its TVs; Intel wasn't able to convince other manufacturers to get on board. Ultimately, the exasperated Californians gave up their plans to somehow get their Atoms directly into the TVs. Instead, they are now destined to find their way into set-top or companion boxes and media gateways. Google, for its part, faced initial difficulties with the software. With the first Google TV version, consumers complained about a cumbersome handling and a lack of appealing content. After taking large losses, Logitech was left with no other choice than to withdraw from the project altogether; and Logitech's boss announced that Google TV's launch was a big fail. Undaunted, in a second attempt, Sony sedulously presented the new media player NSZ-G27 at this year's CES. However, there's no Atom inside it, but a dual-core ARM processor, probably from Marvell. The devices are scheduled to launch in the US and Europe this summer and are supposed to help Google TV 2.0 (Android 3.1) succeed this time. Seemingly, though, Intel's Atoms haven't been invited to the party, Google only mentioned ARM. The Bermudan company Marvell was apparently able to sink Intel's whole fleet of Atoms with its Armada 1500HD. It's no small irony that the hearts of these chips are successors of the Xscale processor, which Intel sold to Marvell for $600 million in 2006."