A sale price, I have no idea why this is priced so low but I think the software is great and very useful with Google TV and a network PC. It does require a modern fairly powerful PC. Check your processor at CPUBenchmark, it needs to indicate 2300 minimum. PlayOn Buy PlayOn and Watch the Best Online Content on Your TV I didn't notice when the sale ends. I paid a lot more than this about 3 years ago, $70 if I recall correctly.