NFL confident of healthy price hikes in next TV deals | Reuters (click for full article) "A deal should be struck before next season that could include rights to sponsor technology such as tablet computers and communications systems used by players and coaches, he said. Rolapp said he is currently holding talks with a number of technology companies, though he declined to identify them. In the end, a deal could see coaches and players on the sidelines gathered around an iPad from Apple Inc. or an Android device by Google Inc, formulating plays or deconstructing defenses in front of millions of TV viewers. "That is probably one of our most interesting opportunities," Rolapp said. "We have had lots of conversations and been approached by, or have approached, a wide swath of technology companies."