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Next-generation TV-shopping

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Apr 4, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Next-generation TV-shopping

    04/04/2011


    While Argos and Pavers are examples of a more traditional approach to TV-selling, IPTV is also gathering momentum. Net-a-Porter and Debenhams are two recent examples of retailers that have launched digital TV channels. Debenhams, which started broadcasting its web TV channel in late 2010, says the channel provides “a fresh alternative to the traditional ‘browse and buy’ online shopping experience”. Net-a-Porter set up its TV channel in February, and claims to be the first fashion-commerce site to be available on Google-TV enabled TVs, Blu-Ray players and set-top boxes in the USA. A global launch across all of these platforms is in the pipeline.

     

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