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NewFronts: Original Internet Video Getting Big, But Still Not TV Big

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  1. CatfishRivers

    CatfishRivers Well-Known Member

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    NewFronts: Original Internet Video Getting Big, But Still Not TV Big | Variety (click for full article)

    by Todd Spangler - April 29, 2013

    "Online video still doesn't match the breadth and power of television, but it's picking up steam - with professionally produced Internet video reaching an estimated 45 million U.S. viewers each month, according to research from trade group Interactive Advertising Bureau.

    That represents only 19% of all American adults, whereas according to Nielsen more than 95% of the population watches TV.

    IAB report, released at the start of the weeklong Digital Content NewFronts in New York, distinguished viewing habits of original professional online video (which it dubs "OPOV") from user-generated content and TV shows available via the Internet. It's aimed at bolstering the rationale for the NewFronts, which mimic the TV upfronts: to persuade ad buyers to funnel their money into online video."
     
    Last edited: Apr 29, 2013

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