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New generation of Google TV set-top boxes ?

Discussion in 'Google TV General Discussion' started by Rickaren, Jan 14, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    ARM-powered Google TV boxes on the cards

    Global wARMing

    14 January, 2011

    Rumour has it that Google's recent negotiations with Brit chip shop ARM have resulted in a deal which will see the Internet advertising giant using ARM's low-draw chips in a new generation of Google TV set-top boxes.

    Slashgear says its insider sources have confirmed the deal, which will see Google switching at least some of its hardware from [FONT=inherit ! important][FONT=inherit ! important]Intel's[/FONT][/FONT] CE4100 media chips to silicon designed and licensed by ARM, although it's not clear if the move will cut out Intel altogether.


    Intel supremo Paul Otellini tried hard to talk down ARM's global march to dominance in the low-power [FONT=inherit ! important][FONT=inherit ! important]processor[/FONT][/FONT] market in a financial call earlier today, but this news will only serve to cast more doubt over the future of Intel's Atom-based offerings.


    The good news is that using ARM-designed chips should drive the price of Google TV hardware down from its current level, where Logitec's Revue weighs in at $300, to a more casual purchase-friendly $100, in line with Apple's recently refreshed Apple TV.


    SOURCE




    IS THIS FOR A UK BOX ONLY?
     
  2. Rickaren

    Rickaren New Member Staff Member

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    ARM-based Google TV STBs “coming soon” tips insider

    By Chris Davies on Fri Jan 14th, 2011





    A Google source has apparently confirmed that ARM-based Google TV boxes are coming soon, presenting an alternative – and potentially far cheaper – processor option to Intel’s CE4100 media chipset. ARMDevices‘ unnamed source at the search giant didn’t say whether or not the ARM-based platform was expected to replace Intel’s, or live alongside it, but it confirms talk back in November 2010 that ARM was in talks with Google.


    [​IMG]

    The news opens up the possibility for far cheaper STBs running Google TV than the current range of options. At present, the cheapest way to get Google TV functionality is via Logitech’s Revue, a $299 box based on the CE4100; Sony also makes a Blu-ray player with integrated Google TV, while Vizio announced a pair of Google TV integrated HDTVs at CES last week.


    Instead, ARM-based STBs could come in at around the $100 price point, though at such a level it’s unclear what the specifications would support. 1080p/60fps might be beyond the cheaper ARM-based chipsets, potentially seeing them limited to 720p/30fps instead, though given the limitations of home broadband connections that might be sufficient for many would-be users.




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  3. Rickaren

    Rickaren New Member Staff Member

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    ARM Powered Google TV confirmed

    Posted by Charbax – January 14, 2011

    I have it on very high authority from someone at Google (to remain anonymous) that an ARM Powered Google TV platform is coming soon.


    The specifics of how Google TV on ARM allows for differentiation (also called fragmentation), if there is support for versions without the whole HDMI-passthrough/IR-blaster overlay features, if Google TV on ARM has 1080p@60fps requirements or if 720p@30fps can be enough, if there will be support for cheaper ARM11 platforms such as Korean Telechips based Android-ready boxes, all of that is yet to be confirmed. But a bloggers logic says that eventually all ARM platforms and setups should be compatible. But as with delay in providing official Google Marketplace on non-standard Android Tablets (in a world of Android makers wanting to compete with iPod Touch and iPad), Google has authority to also decide to block or delay official Marketplace or other official features of Google TV on non-standard and cheaper Set-top-box devices.
    I have been rumoring this for many months here on ARMdevices.net (1, 2, 3, 4) that Google TV on ARM would be a certainty, it’s also been talked about by ARM President Tudor Brown back in November that “If Google TV is to be mainstream, it must be built on a lower power system, …on lower cost technology”.


    Recently, an unofficial jailbreak on Google TV also confirmed my speculation that the main reason TV Networks can block Google TV is because of the Flash Plugin officially announcing itself in the browser to be of Google TV user agent. Jailbreaking thus allows to install a hacked Flash Plugin that cannot be detected by websites.


    Just as since Computex in June 2010 (Bonux, Keenhigh mediatech), I filmed several interesting ARM Powered Android Set-top-boxes at CES 2011 such as the ARM Cortex-A9 Innodigital WebTube and two more Android WebTV solutions that I still have to upload, all of these ARM Powered Android Set-top-box solutions should be able to run a basic Google TV software just as well.
    Consider that Google has to cater to not pre-announcing future products too early as to not cannibalize the sales of the existing Intel powered Google TV boxes such as the Logitech Revue, the stuff from Sony and the upcoming Google TV solutions from Vizio, Toshiba, Samsung, Sharp, LG and others (some of those may already be ARM Powered, who knows..). Thus expect the official announcements to happen closer to the date when the Google TV software on ARM is ready for mass marketing and closer to sales.
    I still believe that a sub-$100 ARM Powered Google TV Set-top-box could be one of the most revolutionary things to happen to TV since it was introduced in the late 1920ies.


    The revolution is when an affordable sub-$100 box (that everyone can afford) provides easy UI and meaningful algorithms for one-click instant access to all the worlds legal or illegal VOD contents. Instant access for all to every video ever made. Any video maker can be instantly broadcast on an infrastructure to be seen everywhere according to an algorithm based on ratings to determine quality and originality. People watch an average of 5 hours of TV per day, it greatly aspires to be revolutionized.


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  4. acottet

    acottet New Member

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    I hope the next project has a smaller box .
     
  5. DCAlexandria

    DCAlexandria Member

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    Also, quick question, if Hulu is currently blocking google tv simply based on the flash plug in, should it not be simple for someone to create a browser in the marketplace which does not detect this google tv flash plug in? Thanks
     
  6. Rickaren

    Rickaren New Member Staff Member

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    Google TV Getting ARM Compatibility?

    Published on 14th January 2011 by Gareth Halfacree
    [​IMG] Google TV is reportedly going to support ARM chips, as well as Intel's Atom.

    Intel's most recent earnings call may have claimed several platform wins over low-power chip rivals ARM and MIPS, but it looks as though the semiconductor giant has lost ground in at least one area: Google is reportedly planning to develop its Google TV platform for ARM chips, as well as Atom CPUs.

    The long-rumoured move has been confirmed by ARM watcher ARMdevices.net, which cites an anonymous source at Google as confirming that future Google TV implementations will give manufacturers the choice of using Intel or ARM processors.

    Current Google TV devices are restricted to using x86 processors, with the vast majority of designs plumping for Intel's Atom CE4100 low-power processor. However, the C4100 is more expensive to produce compared to similar ARM-based chips, and draws significantly more power.

    More importantly, however, the use of Intel chips means that OEMs such as Samsung have to order the parts especially, despite having their own ARM licences and producing their own ARM-based processors.

    A move to support ARM on Google TV would free the OEMs that produce their own ARM-based processors from having to order chips from a third party, while giving other manufacturers the a choice of processor architecture.

    While sales of Google TV products haven't exactly been brisk - and thus don't represent a major profit line for Intel - it's another blow for a company that is finding itself beset on all sides by the ARM architecture, which was originally developed by pioneering British computer manufacturer Acorn for its Archimedes computers.

    So far, neither Google nor ARM Holdings have officially confirmed the deal. However, if the rumour is true, then it could contribute to putting the future of Intel's Atom chips into question.

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