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New $100 Google TV Box?

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Jan 14, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    ARM-based Google TV STBs “coming soon” tips insider

    Posted by GyratoryTech on January 14, 2011

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    A Google source has apparently confirmed that ARM-based Google TV boxes are coming soon, presenting an alternative – and potentially far cheaper – processor option to Intel’s CE4100 media chipset. ARMDevices‘ unnamed source at the search giant didn’t say whether or not the ARM-based platform was expected to replace Intel’s, or live alongside it, but it confirms talk back in November 2010 that ARM was in talks with Google.

    The news opens up the possibility for far cheaper STBs running Google TV than the current range of options. At present, the cheapest way to get Google TV functionality is via Logitech’s Revue, a $299 box based on the CE4100; Sony also makes a Blu-ray player with integrated Google TV, while Vizio announced a pair of Google TV integrated HDTVs at CES last week.


    Instead, ARM-based STBs could come in at around the $100 price point, though at such a level it’s unclear what the specifications would support. 1080p/60fps might be beyond the cheaper ARM-based chipsets, potentially seeing them limited to 720p/30fps instead, though given the limitations of home broadband connections that might be sufficient for many would-be users.


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    Last edited: Jan 14, 2011
  2. Rickaren

    Rickaren New Member Staff Member

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    Google will ARM Google TV to go to war with Apple

    Jan. 14, 2011 By: John Brownlee

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    Between all the major broadcast networks blocking it from accessing their online content and OEMs being slow to embrace the new technology, 2010 wasn’t really a very good year for Google TV, but the search-giant-turned-set-top-box-maker would like to change that in 2011. Part of their new strategy? To shift Google TV to ARM.

    Currently, Google TV boxes like the Logitech Revue run on Intel’s CE4100 media chipset. A source speaking anonymously to ARMDevices now say that ARM-based Google TV boxes are coming soon, confirming reports back in November that ARM was in talks with Google.


    Why should you care? Well, the biggest advantage is that ARM-based Google TV boxes could significantly lower their cost. Right now, the cheapest Google TV box is the Logitech Revue, which costs $299; other options are a Sony Blu-Ray player and a few HDTVs with integrated Google TV.


    Not exactly cheap enough to go head-to-head with Apple’s $99 AppleTV, is it? ARM-based Google TV boxes, though, could match that $99 price, although not, perhaps, without performance compromises: it’s worth noting that the AppleTV maxes out at 720p even with a 1GHz A4 CPU.




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    For myself I would not be interested in any Google TV device (Set Top or Internet TV) with less performance even at a lower price. Big investment in dedicated Home Theater equipment producing 1080P picture quality and enjoyment deserves the best Set Top. At present that is the Logitech Revue!

    However the mass market, entry level, is close to the stated $99 price. I would be surprised than many Internet TV manufactures would op-out of the CE4100 media chipset.They want to showcase their product, not compromise it. Maybe we will see a Google TV II, but the box we presently have hopefully will not be replaced, just have a younger and dumber (cheaper) sister!

    What do you think?

    Rick
     
  3. Rickaren

    Rickaren New Member Staff Member

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    1/14/2011

    ARMdevices
    points out, even ARM President Tudor Brown weighed in on the matter back in November, saying that "if Google TV is to be mainstream, it must be built on a lower power system... on lower cost technology," with ARM presumably fitting the bill on both counts.

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  4. Rickaren

    Rickaren New Member Staff Member

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    TV from ARM-Based STBs: $100

    17. Jan, 2011 written by Julie Roy
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    Are you looking for a much cheaper STB (set-top box) processor option to Intel’s CE4100 media chipset currently in Logitech’s Revue (priced at $299)? Well, your wait may soon be over, as a source at Google has confirmed that ARM-based Google TV STBs are soon to arrive.

    The price is expected to be about $100 as compared to the $299 price of Revue, which is the cheapest option available at present to receive Google TV service. The source revealed that Google has been in talks with ARM since November 2010, but it wasn’t mentioned whether ARM is meant to replace Intel, or exist side by side.

    You can get a Sony Blu-ray player combined with Google TV, or purchase one of two Vizio HDTV-blended Google TV sets just announced at CES 2011, but these are more expensive, and are combined with other technologies that you may not wish to purchase.

    It’s questionable whether the cheaper $100 ARM-based device could provide 1080p/60fps, or be limited to around 720/30fps. The latter just may be sufficient for many Google TV viewers, due to the restrictions of home broadband connections.

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