Quantcast

Never Say Never: Why TV Networks Are Suddenly Ready To Unbundle

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Oct 19, 2014.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,604
    Likes Received:
    877
    Trophy Points:
    113
    Never say never: why TV networks are suddenly ready to unbundle — Tech News and Analysis (click for full article)

    Never say never: why TV networks are suddenly ready to unbundle

    by Janko Roettgers 8 HOURS AGO

    SUMMARY: Not so long ago, people argued that HBO wasn’t going to unbundle anytime soon, or ever. So what changed?

    -- I got a lot of flack when I suggested in May that a network like AMC may be in a good position to unbundle from cable, and charge consumers for a Netflix-style service that would be available to anyone, even cord cutters. Many smart people said that it would never happen, and that any such move would drive cable networks out of business.

    Fast forward five months, and it looks like the question isn’t so much if, but when: Over the last few days, cable networks and broadcasters have made a massive commitment to new online distribution models. First, HBOsaid that it will sell an online-only service in 2015. Then CBSfollowed by actually launching such a service the very next day. Just hours later, a Univision executive committed to talking the channel to cord cutters as well. And earlier this month, the NBAannounced that it reached a deal with ESPN to show live games outside of the cable pay gates.

    The great unbundling has begun, and even close industry observers were taken by surprise. So why is everyone suddenly getting ready to unbundle? Here are three theories:

    Read more at: Never say never: why TV networks are suddenly ready to unbundle — Tech News and Analysis
     

Share This Page