Netflix And The Culture Of Creation - Forbes (click for full article) by Kosha Gada - April 24, 2013 "Will the release of Netflix's impressive first-quarter figures earlier this week, pegged to their dramatic increase in subscribership, be enough to drive a new culture of content creation? On February 1, 2013, Netflix NFLX +0.59%started streaming the first season of its debut original show, "House of Cards." The company says it plans to expand this new business with additional production projects, including new seasons of existing shows such as the much-loved and missed "Arrested Development." Whether the economic returns of "House of Cards," the test case, are as successful as the critical reviews remains to be seen. Much will depend on how much this new strategy fortifies Netflix's existing revenue model-acquiring and retaining subscribers-and whether it opens up new revenue streams such as content licensing or even a branded channel with traditional distributors. Streaming is a bold move for Netflix, a company struggling through its adolescence to maintain its early momentum and find the best model for serving an increasingly demanding consumer with ever-growing options for content."