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Net-Connected TV Grows Ad Impressions

Discussion in 'Off-Topic Discussion' started by CatfishRivers, May 25, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    MediaPost Publications Net-Connected TV Grows Ad Impressions 05/25/2012 (click for full article)

    "Internet-connected televisions are already making a mark when it comes to growing advertising impressions. Some of these devices include "Smart TV," Xbox 360, PlayStation 3 (PS3), Google TV, Apple TV and Roku.


    So far this year, Net-connected TV video ad impressions are five times that of 2011, per Videology, a video advertising/network company. There are also five times more advertisers and 15 times more campaigns when comparing May 2012 versus May 2011.


    Citing data from Leichtman Research, it is estimated that 38% of U.S. homes have Internet-connected TVs -- up from 30% a year ago. In addition, 70% of consumers have an interest in watching more programming on new digital devices, with 40% saying they will "definitely" watch more this year.


    Videology says measurement is still hard to determine in the space when looking at video impressions among mobile, tablet, and connected TV devices.


    "These impressions are not currently reported by comScore or other measurement services that track online video advertising," notes Videology. As a result, "the commitment to these devices by advertisers is not yet fully quantifiable and likely underreported."


    Emerging devices comprise approximately 15% of the monthly total of all digital impressions, or over 75 million impressions."
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Videology Shows Reach and Potential of Broadband TV Platforms - Streaming Media Magazine (click for full article)

    "Video advertising technology company Videology hosted a media day at the IAB Ad Lab in New York City yesterday to showcase advertising experiences on over-the-top devices and present findings on connected TV advertising.


    Attendees were able to compare video advertising and content viewing experiences on a smart TV, Microsoft Xbox 360, Sony PlayStation 3, Google TV, Apple TV, and Roku box.


    Connected TV viewing is taking off, says Videology, which notes that comScore and other measurement companies aren't yet tracking online video advertising on living room devices. Video ad impressions on connected TV platforms are already five times greater this year than the total for all 2011, Videology says.


    Videology also finds that 15 times more video advertising campaigns are running on connected TV platforms this May than in May, 2011, and that 5 times more advertisers are running campaigns this May compared to the previous May.


    As for viewers, Videology says that 38 percent of U.S. households now have some form of streaming TV platform, and that 70 percent of online video viewers were interested in watching more TV on streaming devices.


    Scroll down for a video interview with Videology's general manager, Mark McKee (used courtesy of Beet.TV)."
     

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