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Microsoft's Sneaky Success: The Xbox Is The Most Popular Video Player In the U.S.

Discussion in 'Off-Topic Discussion' started by CatfishRivers, May 10, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Microsoft Xbox Plays More Web Video Than iPhone, iPad, Android - Peter Kafka - Media - AllThingsD (click for full article)

    "More evidence that Microsoft is increasing its lead in the digital living room race: Data that shows its Xbox gaming console is the most popular non-PC device to watch Web video.


    That is, more people are watching Web stuff on Microsoft's machine than on the iPad, iPhone or any Android machine, anywhere. And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they're not even competitors.


    This data comes from Freewheel, an online video ad company, and it comes with caveats. We'll get to those below. But first, take a look: "
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    In TV Race, Microsoft Has Lead, Forrester Says - NYTimes.com (click for full article)

    "When it comes to the underlying technology providers that matter for mobile app developers, there's Google, Apple and everyone else. Microsoft is one of the companies trying to claw its way out of the everyone else category.


    But as television begins to resemble the mobile business, Microsoft is in the lead with the Xbox, according to a new report out Wednesday from Forrester Research. The report, by the Forrester analyst James McQuivey, argues that there is a battle of technology platforms about to commence in the television market every bit as intense as the one in mobile, featuring Microsoft, Apple, Google and a small handful of other companies, possibly including Facebook and Amazon.


    With the Xbox, Mr. McQuivey believes Microsoft is the farthest along in creating a meaningful audience of people watching online video through their television sets and holding that audience's attention for the longest amount of time. "Using those metrics, Microsoft is in the lead, offering everything that matters: a growing content library, a convenient engagement path for millions of existing Xbox 360 owners, and a growing ecosystem of partners and developers eager to exploit the platform for their own purposes," Mr. McQuivey wrote in the report. "
     
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    Forrester: 32.1 Million U.S. Households Now Access Online Video On Their TVs | TechCrunch (click for full article)

    "Almost 115 million households in the U.S. currently own at least one TV set and 36 million own four or more. That's a huge market and as Apple, Google and Microsoft try to wrestle more of this business away from the traditional content and hardware players, the old-school cable and satellite providers now suddenly have to content with this new group of challengers that, until now, barely registered on their radars.


    According to Forrester analyst James McQuivey, it's Microsoft that's winning this platform war so far.


    Why? Microsoft, MCquivey argues, currently has a massive lead over its competitors thanks to its Xbox360. According to a new report by Forrester, the number of U.S. households that watch online video on a TV set is now up to 32.1 million, up from just 24.8 million a year ago. The majority of these households use their game consoles to do so.


    The adoption of connected TVs is also moving ahead quickly. Forrester estimates that 18.5 million households now use them to stream online video in the living room. Over-the-top set-top boxes like the Apple TV, Boxee and Roku, however, are still niche products, with just 4% of U.S. online households owning one at the end of 2011.


    Looking ahead, Forrester estimates that by 2016, 66.8 million U.S. households will have connected their TV sets to the Internet and 89% of HDTVs sold will be connectable.


    In this quickly growing market, McQuivey argues, it's all about who owns the platform. Microsoft is in the lead right now, but still, only 49% of Xbox 360 owners currently connect their consoles to the net. McQuivey argues that in order keep its lead, Microsoft has to push this number to 75% and highlight the numerous video options beyond Netflix it already offers.


    Google, says McQuivey in his blog post today, "has to push Android onto every TV device, including the Motorola set-top-boxes it is about to own."


    Apple, of course, is widely rumored to be working on a TV set as well. McQuivey and his colleagues, however, think that Apple shouldn't just sell a replacement TV. Instead, the company should focus on something more akin to a smaller, 32-inch screen iHub that could be used in the dining room or kitchen to create a central hub for the family to gather around and use a shared calendar, Facetime, and view photos and videos. "
     
    Last edited: May 16, 2012
  4. CatfishRivers

    CatfishRivers Well-Known Member

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    Microsoft officially offering Xbox 360 4GB console for $99, two-year Live Gold subscription required -- Engadget (click for full article)

    "Whoa, Nelly! As rumored, Microsoft is indeed shattering the home console pricing paradigm by trying something that US wireless carriers have been doing for years. As of now, the official Microsoft Store is hosting up a coupon that'll enable prospective Xbox buyers to snag a 4GB console bundle for just $99 (a $200 savings versus the outright unit)... so long as you agree to pay $14.99 per month for two solid years.


    That monthly fee -- which amounts to some $360 over the 24 month term -- gets you on the Xbox Live network with a Gold subscription, but remember, Microsoft's maintaining the ability to "terminate this offer at any time." Looking to score one yourself? Hit the source link and visit that "Find a store" icon; hopefully there's a B&M Microsoft Store near your neck of the woods.


    Update: In case you're curious, yes, early termination fees will apply if you cut out of your two-year deal early. It's a prorated affair, with users asked to pay less the longer they maintain the contract. Those who part ways after only a month will have to pay $250, while those who cancel with just a month remaining will owe $12. All told, someone buying this and keeping true to the contract terms will pay $459 for the bundle and Live access, whereas those buying outright could snag it for $420 (or less, if scouring the web for cheaper Live subscriptions). The full ETF schedule is shown after the break.


    Update II: Joystiq has confirmed that, for now, this is simply a pilot program. These machines will be sold only through the 16 US-based Microsoft Stores, and we can only assume the marketing and finance folks at the company will be watching reception like hawks."
     
    Last edited: May 23, 2012

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