LG Electronics Smart TV Brings New Opportunities to Flash Developers

eferz · Oct 3, 2011

Scoop Du Jour

LG Electronics Smart TV Brings New Opportunities to Flash Developers

Featured at Adobe MAX, LG Smart TV Platform Offers User-Friendly Dashboard, LG Magic Motion Remote Control for Easy Consumer Access to Online Content, LG App Store Billing System for Sellers/Developers to Monetize Creations

LOS ANGELES, Oct. 3, 2011 /PRNewswire/ -- Catering to the creativity of application developers, LG Electronics' flexible Smart TV platform is taking Adobe MAX by storm.

At the developers' conference, LG is engaging Adobe's developer community as part of a broad effort to welcome them into the LG Smart TV ecosystem and inspire them to create and deliver Adobe® Flash® based applications powered by Adobe AIR® for the LG Smart TV platform in TVs, Blu-ray Disc players, home theater systems and set-top devices.

The global leader in connected devices has collaborated with Adobe to enable support for AIR 3 and Flash Player 11 on LG Smart TV platforms for 2012. This will be enabled through LG's Smart TV SDK 2.0, which is expected to be available by December.

At MAX, LG is demonstrating how to monetize developer creations through LG's vast Smart TV marketplace. "You can earn more revenue for your existing projects today by joining the LG Apps TV marketplace," said Sam Chang, general manager of LG's Innovation Development Group, based in San Jose. "With an app marketplace in over 80 countries, plus a billing and advertising API, LG can help you monetize even further."

Developers can begin creating LG apps today through LG's App store developer community website (http://developer.lgappstv.com), and developers can download LG's Smart TV platform SDK, which will include plug-in tools for Flash development.

Chang said the company also is using MAX to highlight the superior consumer experience of LG CINEMA 3D TVs that, when combined with LG Smart TV technology, allow developers to "deliver a significant amount of 3D content through the Internet into consumer living rooms." This year's LG CINEMA 3D Smart TV models include a 2D to 3D conversion feature optimized for live TV and video streaming content; 2012 devices will also support 2D to 3D conversion for apps, Chang explained.

AIR is a key element of the Flash Platform, enabling developers and content publishers to leverage existing code and familiar tools to deliver rich, standalone applications across devices and platforms. AIR 3 brings several advancements to TVs, including full hardware-accelerated rendering for 2D and 3D graphics to enable console-quality gaming applications, and full support of home entertainment systems with HD videos and 7.1 channel surround sound. Additionally, with the new Game Input API, developers can make a range of devices an integral part of the gaming experience on TV screens, including joysticks, smartphones and tablets

"Given LG's strong position in the connected device market, we're excited to be working with them to help content publishers create next-generation entertainment experiences using AIR," said Jennifer Carr, senior director, Business Development at Adobe. "Our goal is to enable developers to extend their compelling and engaging content from the desktop and mobile devices and bring it to the TV screen. LG's innovative Smart TV platform will be an exciting new opportunity for our more than three million Flash developers worldwide."

LG pioneered the connected consumer electronics device market, beginning three years ago with the first Blu-ray Disc players designed for streaming content. The majority of LG's 2011 HDTVs and Blu-ray players sold around the world are built on LG's innovative Smart TV platform. (See Fact Sheet.)
Demonstrating LG's leadership in the connected consumer electronics market, LG's unique Smart TV platform provides access to thousands of movies, apps, videos and the ability to browse the Web through an easy to navigate user interface and the user-friendly "point and click" Magic Motion Remote system.*

The home dashboard is the gateway to the LG Smart TV experience. With just four main sections Live TV, Premium Content, LG Apps and a Launcher Bar viewers are never more than a few clicks from a vast array of content.

For TV models, selecting features are as easy as the wave of the hand with the motion controlled Magic Motion Remote.* The remote is operated by simply pointing it at the screen, moving the cursor to the desired option and clicking on the selection. A keyboard is not needed, but a LG Remote App is available for download on Android and iOS based devices.

The LG App Store is populated with hundreds of applications for download. The platform also includes a Web browser so users no longer need to turn on their laptop to access the Internet.** With this feature, news, reviews and a host of other content can be viewed on the television screen. Of course, LG's Smart TV platform provides access to endless premium entertainment options from providers including Netflix, YouTube,, VUDU, Hulu Plus, YouTube, CinemaNow, Amazon Video on Demand, Pandora Radio, Mog and live professional streaming sports leagues***

Complementing the built-in connectivity, LG's Smart Share also allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen. Smart Share also includes Media Link, which provides additional information, such as cover art or liner notes, for content being streamed.

"LG Smart TV provides viewers with endless options on their television, however, if these entertainment features are difficult to access or select, consumers will not truly enjoy the technology," Chang concluded. "We have designed our LG Smart TV platform to be as easy and simple to use as possible for consumers, making it the ideal platform for developers to reach a multitude of people with their 2D and 3D online content creations."

Specifications subject to change without notice.
* Internet connection and subscriptions required and sold separately. The Magic Motion Remote comes with selected LG Smart TV enabled TVs; separate purchase maybe required.
** Web browser available on LG Smart TV models and LG Smart TV Upgrader.
*** Content partners may vary by product category and country..

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit www.lg.com.

About the LG Electronics Home Entertainment Company

Smart TV industry pioneer, the LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

SOURCE LG Electronics USA
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eferz · Oct 3, 2011

Scoop Du Jour

AIR Apps available on Samsung SmartTVs, coming to Digital Home devices from LG, TiVo and others; Flash Player 11 and AIR 3 available today
LOS ANGELES Oct. 3, 2011

At its MAX 2011 technology conference,Adobe Systems Incorporated (Nasdaq: ADBE) today announced that LG and TiVo have become the latest partners to bring Adobe® Flash®-based applications via Adobe AIR® to connected TVs and digital home devices. Content partners can now take advantage of AIR to deliver Flash®-based console-quality gaming and premium video across TVs, Blu-Ray players and set-top boxes.

Adobe also announced that Flash Player 11 and AIR 3 will be available at 9 p.m. PT today, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.

With more than 100 unique digital home devices already certified to support Adobe Flash and AIR, including Samsung Smart TVs, Adobe expects rapid growth for Flash-based applications across connected televisions and other devices. New gaming apps like Frima Studios Zombie Tycoon, VH1s I Love the 80s Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the applications that are enabled by AIR.

TVs and other connected devices in the digital living room are the next frontier for rich entertainment apps, said Danny Winokur, vice president and general manager, Platform, Adobe. Flash-based applications are transforming content consumption on TVs as developers embrace new opportunities to deliver beautiful HD content to increasingly powerful digital home devices connected to a big screen.

With the AIR SDK, Flash Builder® and Flash Professional CS5.5 software, developers can build new applications for connected digital home devices or extend existing Flash-based experiences from desktops and mobile devices to TVs. AIR 3 brings a series of advancements to TVs including full hardware-accelerated rendering for 2D and 3D graphics to enable console-quality gaming applications. Content publishers are able to deliver HD videos with Dolby and DTS 7.1 channel surround sound for full support of home theater systems. With the new Game Input API, developers can also make a range of devices an integral part of the gaming experience on TV screens, including joysticks, smartphones and tablets.

With these new capabilities, consumer electronics and content companies are embracing Adobe AIR.

We are excited to be the first TV maker to support Adobe AIR on our Smart TVs bringing rich, Flash-based applications to millions of customers today, said Kyungsik Kevin Lee, vice president, Visual Display Business, Samsung Electronics. With the dramatic advancements in AIR 3, Adobe continues to push the envelope with innovative new features that will enable powerful 3D gaming apps and other next generation app experiences on televisions soon.

LG is working closely with Adobe to bring Flash-based applications with AIR to LG Smart TVs in 2012, said Youngjae Seo, vice president, Smart TV Team, LG. We cant wait to see what kind of application experiences three million Flash developers will bring to our customers with AIR 3.

The availability of AIR will give us the tools to deliver better functionality, more features and a rich, seamless experience that our users expect from TiVo products, said Jim Denney, vice president and general manager, Product Marketing, TiVo. We look forward to the development of a rich ecosystem of multi-platform applications to make the TV experience even better.

Adobe AIR helps us deliver thousands of full length movies in high definition to a wide range of screens on Internet connected TVs as well as desktop and mobile, said Emil Rensing, chief digital officer, EPIX.Adobe solutions continue to help us bring product innovation to market faster and provide the best possible viewing experience for our subscribers.

The number of digital home devices in the market is exploding and we are happy to see that we can continuously rely on Adobe to support them, said Steve Couture, chief executive officer, Frima Studio. Adobe AIR allows us to easily publish games and applications to a wide range of digital home platforms. We are excited about future possibilities for games like Zombie Tycoon by bringing them to TVsfurthering the excitement of those games and introducing them to new audiences. As a third party and multi-platform developer, this means new revenue opportunities for us and our partners.

"PlayJam has always been a pioneer in interactive TV games and will continue to push the limits of social and casual gaming with AIR 3 including Stage 3D," said Stuart Walsh, chief operating officer, PlayJam. "With the near ubiquitous adoption of Flash technology by connected TV manufacturers, we believe that Flash enabled TVs will further fuel the global casual games community and provide a solid revenue channel for PlayJam and content partners like Slingo and Relentless."

We are pleased to bring the I Love the 80s trivia app to connected TVs with AIR, said Kristin Frank, general manager, MTV and VH1 Digital. The rich content and vibrant colors bring the 80s back to life and provide our audience another screen to celebrate the decade.

Available later today, Flash Player 11 and AIR 3 enable the next generation of immersive application experiences across devices and platforms including Android, Apple iOS (via AIR), BlackBerry® Tablet OS, Mac OS, Windows®, connected TVs and other platforms. Dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with back-end systems integration across devices, including the iPhone and iPad via AIR. For more information and where to download the runtimes, visit Adobe - Install a different version of Adobe Flash Player and Adobe - Adobe AIR.

Flash Player is supported on more than 98 percent of Internet connected PCs today and by the end of 2011, Adobe expects more than 200 million smartphones and tablets including Apple iOS devices to support Flash based applications via AIR. By the end of 2015, the number of devices that will support AIR is expected to increase to 1 billion. AIR, a superset of Flash Player, enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Thousands of Flash-based applications have already been created and made available on Android Market, iTunes App Store, Samsung SmartTV Store and BlackBerry AppWorld today.
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CatfishRivers · Oct 3, 2011

Obviously Flash is still very popular - but isn't it really Google's goal to someday replace Flash with HTML5? They already have a HTML5 beta player on YouTube. (I read that the GTV 3.1 update will support hardware acceleration for HTML5 w/ VP8 codec. This is good because that is the format that Google is using for their HTML5 on YouTube.)

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