LG and Philips / TP Vision announce Smart TV Alliance for cross platform TV apps - Engadget (click for full article) "Following up on last year's promise to build a standardized SDK for creating Smart TV apps, LG and TP Vision (the new owner of Philips' TV business) have announced the creation of the Smart TV Alliance. Its goal is to create a "non-proprietary ecosystem" to encourage developers to make platform-independent apps based on standards like HTML5. One of the main problems currently for the Smart TV market is that there's many different platforms, some manufacturer specific while others like Google TV and Yahoo! Widgets play across differently branded devices. Curiously, Sharp was included in the previous announcement at IFA last fall and is not mentioned by name this time around, although the press release hints at "other Japanese manufacturers" in the process of joining that will be announced accordingly. The current plan is to release SDK 2.0 by the end of this year, until then interested devs are asked to register on the group's website for more info."