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Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV & YouTube Dollars

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Dec 13, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars | TechCrunch (click for full article)

    by Josh Constine - Dec. 13, 2013

    -- "Avoid saying anything negative about YouTube - leave the impression of the user experience up to them" Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook's video ads. The 32-page document details Facebook's plan to beat television with reach and YouTube with targeting, and spills the beans about an overhaul to video insights slated for Q1 2014.


    If Facebook's plan works, it could lure in tons of ad revenue as marketers shift their focus from television to digital.


    The full "Facebook For Business: Video On Facebook" presentation including slides and Facebook's notes is splayed out below. It was sent to Facebook's Preferred Marketing Developer partners in late November to teach them to sell video ads to their clients. [Correction: This was sent to marketers, not presented at a meeting.] Facebook used NDAs to try to keep the presentation away from the public, but I've attained a copy.


    Facebook's pitch for video ads breaks down to three things, as explained in this excerpt from the presentation:


    Read more at: http://techcrunch.com/2013/12/13/facebook-vs-tv-and-youtube/
     
    Last edited: Dec 13, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Facebook?s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete | TechCrunch (click for full article)

    by Josh Constine - Dec. 13, 2013

    -- Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn't.

    By providing confidence in return on investment from ad impressions, Facebook could get advertisers spending more, especially on mobile where ad clicks disrupt the user experience. Plus, the info could help marketers learn what ads actually resonate with people, which in turn helps users and Facebook by making ads in the feed more relevant and less annoying.


    Ad measurement might not sound super sexy, but the marketing industry is experiencing a massive leap forward in how it tracks ROI right now.


    Read more at: Facebook?s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete | TechCrunch
     
    Last edited: Dec 14, 2013

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