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Jon Stewart’s Hulu Price Tag

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Feb 3, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Jon Stewart’s Hulu Price Tag: At Least $40 Million

    by Peter Kafka
    February 3, 2011


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    Jon Stewart and Stephen Colbert were two of Hulu’s biggest draws until they left the video site last March. And it will cost Hulu at least $40 million to get them back.




    That’s according to people familiar with the new deal, announced last night, between the video site and cable giant Viacom. They tell me Hulu has agreed to a guaranteed payment in the $40 million to $50 million range for Viacom’s programming. The total payout could increase depending on the shows’ performance.
    That money covers the new deal’s entire length, which hasn’t been disclosed–Viacom will only allow that the deal goes “into” 2012. But it’s reasonable to assume it’s a two-year pact, just like Hulu’s programming deals with its parents/content owners–News Corp.’s Fox, Disney’s ABC and Comcast’s NBCU. (News Corp. also owns this Web site.)


    Stewart’s and Colbert’s shows will be available for free, the day after they air, on Hulu.com– just as they used to be. In addition, Viacom will also provide shows like “Tosh.0" and “Jersey Shore,” on a 21-day delay, on Hulu’s paid Hulu Plus service.



    The deal is a coup for Hulu, but it’s unclear how many more of them CEO Jason Kilar can pull off without getting more financing. And for that he’ll need the full support of his partners, which makes the blog post he put up last night in the wake of the announcement that much more puzzling. But more on that later.


     
  2. Rickaren

    Rickaren New Member Staff Member

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    02/03/2011

    Some of the most popular shows from MTV and Comedy Central are returning to Hulu.

    Viacom and Hulu have come to an agreement that will enable Hulu's ad supported service to stream clips and full-length episodes of "The Daily Show with Jon Stewart" and "The Colbert Report." The shows will be made available today, the companies said.

    Viacom will make available to Hulu Plus subscribers a selection of current programs, like "Jersey Shore," "Tosh.0," "Teen Mom 2," "Manswers," "Let's Stay Together," and "Hot in Cleveland" 21 days after they air. Viacom content availability on Hulu Plus will vary on a show-by-show basis.

    Additionally, TV shows from Comedy Central, MTV, BET, VH1, Spike TV, and TV Land will be made available to Hulu Plus subscribers, Hulu said in a statement announcing the deal. The agreement also gives Hulu Plus subscribers access to programs in Viacom's archives, including "The Chappelle Show," "Reno 911", Beavis & ********," and "Real World."

    Viacom's shows return to Hulu nearly a year after being pulled from the video service. When the pull-out occurred, last March, Viacom executives indicated that Hulu wasn't generating enough revenue but also didn't rule out a return.

    The news comes at a time when Hulu is dogged by reports that the service's owners: Disney, NBC Universal, and News Corp. can't agree on what direction to take the company. ABC and News Corp. have considered pulling some of their content from Hulu's free service, according to a recent report in The Wall Street Journal.

    Some at Hulu's parent companies believe that by making TV shows available on Hulu, they are drawing viewers away from TV broadcasts of the shows--a much more lucrative revenue stream than that provided by Web advertising, the Journal reported.

     
  3. Rickaren

    Rickaren New Member Staff Member

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    hdtv-almanac-jons-back-on-hulu.php"]HDTV Almanac - Jon’s Back on Hulu! by Alfred Poor

    February 3, 2011



    There is happiness and rejoicing throughout the land. All the 20-somethings can now get their daily dose of news presented with a spoonful of sugar, for free, now that Viacom and Hulu have made peace. “The Daily Show with Jon Stewart” is one of several Comedy Central shows that are back on Hulu with complete episodes. “The Colbert Report” is also on Hulu. And if you pony up for the Hulu Plus subscription, you’ll also get access to other shows 21 days after they air along with access to more than 2,000 episodes from various shows in Viacom’s library. Do you feel the need to catch up on “Beavis & Butthead”, or maybe demonstrate to your kids why you thought it was so great when you first watched it 18 years ago? (Just kidding.)

    This is great news, and not just because I hate navigating the Comedy Central site trying to find the Daily Show episodes. (I keep getting led astray by the clips.) Having new episodes just show up in my Hulu queue is so much easier. But there’s more to this than just my convenience. This is good news for Hulu at a time that it desperately needs some. Netflix is flashing huge rolls of cash to the content providers, and getting lots of the “catch-up” content for TV episodes that was supposed to be Hulu’s home turf. The whole Comcast/NBC Universal deal calls into question whether or not Hulu’s network backers have the heart to stick with the project.

    So landing a deal with Viacom could be an important victory for the company. It’s survival is not assured, but this has to help.


     

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