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Jobs's final plan: an ‘integrated’ Apple TV

Discussion in 'Off-Topic Discussion' started by sparkyscott21, Oct 21, 2011.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    The new biography on Steve Jobs has a major product reveal: Apple may drop a full-fledged television.
    Right now, the company sells a set-top box that company officials have called a “hobby.” But his comments in Walter Isaacson’s authorized biography — which was reviewed by The Washington Post — hint at something more to come.
    “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote.Isaacson continued: “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”It’s not exactly clear what Jobs meant, but if the TV offered users a la carte programming with integrated Web surfing and access to Apple’s iOS platform, it could upend longstanding industries in telecommunications and entertainment.There have been persistent rumors that Apple is planning to launch branded television sets for months. It’s been the pet theory of Piper Jaffray analyst Gene Munster and earned a mention in an August Wall Street Journal article, and Venture Beat’s Dylan Tweeney said that Apple could be planning to launch a television by the end of 2012.

    10-21-11
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  2. arrowrand

    arrowrand New Member

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    I can't see Apple doing a TV, but if they do it will be even more of a marginal product than the current Apple TV streaming box is.

    I have an Apple TV and I can't stand the limitations that Apple puts on the streaming options. If all you want is Netflix, YouTube, Vimeo, NFL, NHL and MLB its a fine device. If you want more than that, like Epix, HBO Go, Crackle, Hulu+ or any of the hundreds of other options available, then the Apple TV is a waste of money.

    An actual Apple TV would be limited to iCloud and iTunes stuff and the same limited streaming partners. A certain number of the "have to have it" Apple crowd will buy the over simplified, tightly controlled tv. .everyone else will choose a higher degree of difficulty so that they have options.

    Steve thinks he "cracked it". My Logitech Harmony remote cracked complexity for me. Thanks to Roku and my Google TV I can actually access content that I want, not just what Apple wants me to have.


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  3. arrowrand

    arrowrand New Member

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    And then there's this from Boy Genius:

    If all of this happens, people that buy this are getting an over priced TV that Apple will tightly control.

    And I've heard people say that the current Apple TV has the simplest user interface in streaming media players. I have one and that's straight up BS.

    If the real Apple TV is based off of this same "simple" interface its a loser for me.

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