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It's Not TV, It's The Web: YouTube Partners Complain About Ads, Revenue Sharing

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Mar 9, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    It's not TV, it's the Web: YouTube partners complain about Google ads, revenue sharing | The Verge (click for full article)

    Summary: Exclusive content and video channels haven't translated to real money for partners, but YouTube's scale is hard to beat


    By Tim Carmody on March 4, 2013 12:35 pm


    "Structurally, YouTube is the closest thing we have to a traditional TV model in online video. Virtually everything's available for free, supported by advertising, with revenue being shared by the "network" and the programmers.


    But of course, YouTube is nothing like television, and everything like the internet. Slick professional video bumps up against amateur webcam talking heads; it's driven by search and sharing, not passive couch-viewing; and everything operates at titanic scale, giving equal weight to the short head and the long tail. All this has made YouTube vibrant and chaotic, an unprecedented success and an unruly mess. The frontier may mostly be tamed, but it's still rugged and open like the west.


    Now, YouTube's short head - the comparatively small number of professional video channel programmers with a large, mainstream audience - wants to make sure it gets fed the way it likes. Maker Studios, Vice Media, Machinima, Big Frame, and other partner studios generating billions of views on YouTube tell AllThingsD's Peter Kafka they aren't making enough money through YouTube revenue-sharing alone.


    "EVERY SINGLE PERSON IN THE ENTERTAINMENT GROUP COMPLAINED... 'WE'RE NOT MAKING ENOUGH MONEY.'"
     
    Last edited: Mar 9, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Programmers Complain About Video Advertising Dollars - Peter Kafka - Media - AllThingsD (click for full article)

    "The big picture for YouTube looks good. The world's biggest video site keeps getting bigger, generating more video views and more ad dollars.

    Things are fuzzier for some of YouTube's biggest programming partners. Their views are also increasing. But the ad revenue YouTube generates for their stuff isn't keeping pace.

    In the near term, that's pushing many big YouTube networks and partners to look hard for new sources of revenue. The bigger question is whether YouTube will be able to generate enough ad money for content makers to support the "premium" programming it has been trying to attract so it can compete with traditional TV."
     
  3. Janurmas

    Janurmas New Member

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    Nice topic. I like to read the news about the most popular video sharing website on the Internet.
     

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