It's not TV, it's the Web: YouTube partners complain about Google ads, revenue sharing | The Verge (click for full article) Summary: Exclusive content and video channels haven't translated to real money for partners, but YouTube's scale is hard to beat By Tim Carmody on March 4, 2013 12:35 pm "Structurally, YouTube is the closest thing we have to a traditional TV model in online video. Virtually everything's available for free, supported by advertising, with revenue being shared by the "network" and the programmers. But of course, YouTube is nothing like television, and everything like the internet. Slick professional video bumps up against amateur webcam talking heads; it's driven by search and sharing, not passive couch-viewing; and everything operates at titanic scale, giving equal weight to the short head and the long tail. All this has made YouTube vibrant and chaotic, an unprecedented success and an unruly mess. The frontier may mostly be tamed, but it's still rugged and open like the west. Now, YouTube's short head - the comparatively small number of professional video channel programmers with a large, mainstream audience - wants to make sure it gets fed the way it likes. Maker Studios, Vice Media, Machinima, Big Frame, and other partner studios generating billions of views on YouTube tell AllThingsD's Peter Kafka they aren't making enough money through YouTube revenue-sharing alone. "EVERY SINGLE PERSON IN THE ENTERTAINMENT GROUP COMPLAINED... 'WE'RE NOT MAKING ENOUGH MONEY.'"