Is Intel working on a major TV initiative? — Online Video News (click for full article) "Intel has approached media companies with plans to launch a virtual pay TV service, selling subscription bundles over the Internet as opposed to through local cable networks, according to a report by the Wall Street Journal. The move could mark a defiant comeback to the TV space just months after the chip maker shelved a unit that produced CPUs for Google TV and other connected platforms. This time around, Intel apparently wants to do it alone. The Wall Street Journal is reporting that Intel is planning to launch a service on its own set-top boxes and market it directly to the consumer - a big change in strategy for a company that previously was content with powering third-party products with its own chip sets. The paper has also learned that Intel could launch the service as early as late 2012. Intel had produced the CE4100 chipset, which powered the first generation of Google TVs as well as the Boxee Box by D-Link. The high price of the chip has been credited as one of the reasons why Google TV wasn't able to find more users, and Google started to move its platform toward ARM-powered solutions earlier last year. All of the upcoming second-generation Google TV devices from CE makers like LG and Samsung will be powered by ARM chips."